What is an Online Content Manager?
An online content manager is mainly responsible for the creation and editing of information and media content on a company website.
Content is a valuable tool that not only helps optimise a website for SEO purposes but it can also help brand the company or organisation in a positive light as well. An online content manager may work with a team of marketing executives, web editors and developers to provide the right content, style and tone that best represents the company’s mission statement and effectively caters to the target audience.
An important aspect of an online content manager is having a creative mind-set and the ability to come up with exciting and engaging ideas for content. Rich content allows you to communicate to audiences and build a rapport with new or existing customers. Having a flair for writing rich, creative articles and stories are very important qualities to have.
Another objective is to ensure the content provides the right keywords and phrases that are optimised for search engines in order to achieve a high page ranking on Google and other search engines.
The Duties of an Online Content Manager
An online content manager may be engaged in a variety of different web projects including online campaigns and yearly content refreshes.
- Writing and developing content and media to use across websites
- Using a content management system (CMS) to edit or update information on existing websites
- Collaborate with your web editing team and assign content tasks to different team members
- Working closely with design, digital marketing and SEO/PPC teams to develop content, strategies and styles
- Generating a variety of statistical reports for the team, line managers and upper management
- Analyse web statistics using Google Analytics or Comscore
- Maintain a consistent look, feel and tone across all web platforms
- Proofread and sign off copy to use on website
- Develop link building/gathering strategies to increase overall traffic
- Integrate social media into the website and update web blog
- Liaise with social media team to share content across Facebook, Twitter and more...
An online content manager may assign some of these duties to other team members depending on the size of the team.
Skills and Qualities of an Online Content Manager
Most online content managers should have a background in developing content, PR or journalism. A managerial position such as this should also command strong organisational skills and knowledge of SEO, analytics and social media are expected. Other skills may include:
- Understanding of CMS and website infrastructure
- Experience with Adobe Products such as Photoshop and Dreamweaver
- Understanding of Google Analytics or similar web analysis software
- SEO, PPC and PageRank Knowledge
- Strong organisational and management skills
- Exceptional written and verbal communication skills
- Understanding of copyright and other legal issues
How much can I earn as an Online Content Manager?
Online content managers can earn a salary anywhere between £24,000 and £35,000. The amount is dependent upon a number of factors, one of which is location. It is not uncommon for online content managers in London to be paid more.