DIGITAL MARKETING MANAGER

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DIGITAL MARKETING MANAGER

INSIDE IR35

RATE - COMPETITIVE

The role can start immediately will run up to the end of March 2022.

Overall Purpose

As a Digital Marketing & Analysis Officer you will be responsible for making the best use of data, tools, analytical techniques and industry best practice to deliver analysis of the very highest quality for web services, social media and campaigns, to meet the digital service standard.

The key purpose of this role is to provide quality analytics to help design and optimise communications.

You will deliver high quality work across all areas of digital performance analytics: data collection, data analysis, performance reporting and generating insight through compelling data stories.

You will help build capability by constantly developing their own skills, and sharing skills with others in the team and the teams developing digital services.

Key Responsibilities

*Plan and carry out research using a range of methods to develop a deep understanding of BSR users

*Create clear findings reports that help continuously improve comms service

*Build data analysis into all activity and support the workstream lead to develop a robust evaluation plan and dashboard

*Based on data and evidence apply tools and techniques for data analysis and data visualisation

*Drive reach and retention for BSR channels

*Collecting and presenting key performance data and analysis for digital services, website, social and marketing, intranet and campaigns.

*Working across teams and disciplines to make sure all BSR channels are integrated and understand how to improve them to better meet the needs of our end users.

*Helping teams understand user needs by providing quantitative and qualitative evidence from web analytics, financial data and user feedback.

*Support digital and communications teams, especially the products or campaigns manager, and to develop hypotheses, KPIs, audience segments and personas, inform effective content design and identify commercial opportunities

*Collect relevant and accurate data from digital and offline sources (e.g. call centre data), including by managing and developing analytics instrumentation - working with development colleagues.

*Take responsibility for audit and testing of data collection.

*Produce accurate, engaging and actionable analysis of online and offline data sources to derive priority user needs and user behaviour, working closely with insight colleagues and user researchers to combine the 'what' and 'why' of user behaviour.

*Provide recommendations for action based on user data in easily understandable and engaging ways - such as show and tells, blog posts, dashboards.

*Actively participate in a performance and data analysis community of practice, assisting with training and knowledge transfer of digital analysis principles to wider audiences and expanding your own and others' data analysis skills.

*Participate in the development of the vision for data / analytics architecture and workflow across the organisation, including instrumentation, tagging and user management.

*Identify delivery obstacles to improving performance measurements and working with teams to overcome those obstacles.

*Develop and evolve the methodology and framework for digital measurement, to ensure we understand how our content is performing for end-users, so we can iterate and continually improve end-user experience.

*Help ensure teams work to the latest engagement standards and practices, carrying out checks and balances to ensure these are delivered to a high standard.

*Understanding of the GCS evaluation framework, able to translate anaylsis into clear updates demonstrating the impact of communications against objectives and the wider Government agenda.

*Creating dashboards, data visualizations, and campaign and website performance reports. These will be used to update senior collegues

*Monitoring and analyzing digital media and marketing trends.

Technical skills and Experience

*Have a deep technical knowledge and understanding of the configuration and deployment of digital analytics tools, ideally Google Analytics 360, Google Tag Manager and Google Adwords. Skills include setting up accounts and properties, filters, funnels, custom dimensions and metrics, creating segments and goals.

*Understanding of html, CSS, JavaScript, in the context of implementation and configuration of analytics.

*Have experience in trial design, and exploitation of the relevant statistical techniques, to report the accuracy of findings.

*Experience of application of GCS, RACE and DMMM frameworks in a digital marketing environment.

*Ability to work with content designers to set clear KPIs that demonstrate efficacy of published content, Information Architectures and user journeys.

*Relevant skills in presenting and communicating findings to a non-technical audience in a compelling way.

*Experience of building skills of self and others.

Civil Service Competencies

In the Civil Service we use our Competency Framework to outline expected behaviours and we will use these as part of our wider assessment during the interview process.

For this role, the following competencies are the most relevant:

Behaviours

Changing and improving

Seek out opportunities to create effective change and suggest innovative ideas for improvement. Review ways of working including seeking and providing feedback.

Communicating and influencing

Communicate purpose and direction with clarity, integrity and enthusiasm. Respect the needs, responses and opinions of others.

Delivering at pace

Take responsibility for delivering timely and quality results with focus and drive

Working together

Form effective partnerships and relationships with people both internally and externally, from a range of diverse backgrounds, sharing information, resources and support.

LA International Computer Consultants Ltd is an HMG Approved Consultancy and operates as an IT & Engineering Consultancy or as an Employment Business & Agency, depending upon the precise nature of the work, for security cleared jobs or non-clearance vacancies, we welcome applications from all sections of the community and from people with diverse experience and backgrounds.

Award Winning LA International Computer Consultants Ltd (Recruiter Awards for Excellence - Best IT, Best Public Sector & Gold Awards) and the most prestigious award that any business can receive The Queens Award for Enterprise: International Trade 2015.