Marketing and Communications Officer

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Marketing and Communications Officer (Inside IR35)

Rate: Negotiable

Contract Length: 3-6 Months

The Marketing and Communications Officer (Digital Marketing Lead) will drive digital marketing for IT. Internally - ensuring the right tone of voice, visuals and messaging to support the delivery of our services internally to 12,000 staff members and 40,000 students. Externally - leveraging key service provisions in support of student recruitment and building links with leading technology experts and influencers.

Always customer-focussed, the post holder will have excellent digital communications and marketing knowledge and a passion for creating innovative, effective content.

Working with IT Services colleagues and wider communications and marketing teams the role will involve:

* Managing IT Services' digital channels including web and social media; co-ordinating digital content projects and managing our social media and web content strategies

* Developing content plans to support the online customer journey - making online information about our services accessible, engaging and informative

* Producing high quality digital content to support IT Services' campaigns and objectives

* Regularly reviewing the effectiveness of content and use of our digital channels; using data to develop channel evaluation reports and inform/support decision-making

* Scanning the Higher Education and technological markets to identify new opportunities

If you think this role could be for you, the key skills we are looking for that you should address within your application are:

* Proven experience in digital marketing and leading on digital strategy development

* Experience of monitoring and evaluating the effectiveness of digital marketing

* Experience in planning and leading digital marketing projects

* Ability to proactively lead in own area of expertise (digital marketing) with the confidence to challenge, to bring new ways of thinking

* Proven stakeholder management skills - working across a diverse range of stakeholders, with the ability to influence

* An up to date knowledge of the communications and marketing industry and a genuine interest in exploring new technologies

* A thorough understanding of design principles and experience of developing digital content

* An eye for detail, creative outlook and experience with digital design software

* Substantial experience in online copywriting and editing

* Experience in using digital marketing and social media tools

* An understanding of the Higher Education and/or technology sectors and their current marketing environment would be advantageous.

LA International Computer Consultants Ltd is an HMG Approved Consultancy and operates as an IT & Engineering Consultancy or as an Employment Business & Agency, depending upon the precise nature of the work, for security cleared jobs or non-clearance vacancies, we welcome applications from all sections of the community and from people with diverse experience and backgrounds. Award Winning LA International Computer Consultants Ltd (Recruiter Awards for Excellence - Best IT, Best Public Sector & Gold Awards) and the most prestigious award that any business can receive The Queens Award for Enterprise: International Trade 2015.