PPC Manager

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Performance Marketing Manager/Executive - PPC

London, Farringdon

Overview: Drive substantial growth in customer acquisition & revenue through paid search channels in UK and international markets. Develop, execute, and optimise PPC and Display campaigns - keyword research, campaign structure, ad copy, landing pages, bidding, budget management, competitor analysis.

Our client is a multi-award winning insurtech based London, City. These include the Innovation in Insurance Award at the Fintech Innovation Awards, were named in the FinTech 50 and Sunday Times "Ones to Watch".

They offer a great working environment and company benefits. A unique double-height space in an art deco building, close to Leather Lane market and Clerkenwell's artisan coffee houses and craft beer pubs.

Role: Performance Marketing Manager / Executive - PPC

Role Objective: Drive substantial growth in customer acquisition & revenue through paid search channels in UK and international markets

Key Deliverables

Develop, execute, and optimise PPC and Display campaigns - keyword research, campaign structure, ad copy, landing pages, bidding, budget management, competitor analysis

Report on campaign performance and KPIs to the team on a weekly basis to contribute to team targets.

Work independently and with designers to create compelling ads to deliver ever improving CTR and CVR.

Work with the marketing team and product team to deliver user journey improvements and increase CVR, based on data analysis.

Stay on top of new developments in PPC and Display, test new tools and approaches to deliver greater volumes, lower CPA and higher ROI.

Experience Requirements

2-3 years’ of solid hands-on PPC experience of managing multiple accounts.

Extensive knowledge and experience of Google Adwords and Bing Ads.

Excellent understanding of web analytics tools, Google Analytics essential, Adobe Analytics a nice bonus.

Experience with bid management tool - Marin, Kenshoo or DoubleClick.

Financial Services knowledge a plus.

Experience with working on PPC automation an advantage

Generalist knowledge of another marketing channel a plus e.g. Facebook Ads, Twitter Ads, SEO, Email, Content Marketing.

Second language advantageous but not necessary (Spanish, Swedish or German).

Personal Qualities

Commercial in outlook & focused on results. You must be motivated by driving tangible improvements to metrics.

Analytical. You need to be good at using data to identify & size opportunities, and at measuring outcomes.

Self-starting & action-oriented. You must be comfortable setting your own agenda, making decisions, and getting things done in an environment of high uncertainty.

Team ethic. You need to able to make change happen by working with & through others.

You’ll be working as part of a talented team on a mission to make insurance better, for everyone. The team come from a diverse range of backgrounds, including internet companies, software houses, and strategy consultancies, as well as major financial services organisations. We believe this mix of industry experience and fresh perspective is key to making a positive and lasting change to the customer experience of insurance.