Web Analytics Consultant
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Web Analytics Consultant
South Coast
Paying up to £43,000 (based on experience)
I am currently looking for a web analytics consultant to provide insight and recommendations to stakeholders to improve commercial and service performance, based on web analytics data.
You will be accountable for:
*Investigating specific issues and proposing solutions by analysing data from a wide range of sources including digital analytics data, voice of the customer data.
*Advising internal customers on implementation of tagging strategy. Carrying out ad-hoc digital analysis to answer specific business questions.
*Work with Customer experience and UX teams to build out AB and multivariate tests that align to brand guidelines and digital style guidelines
*Proactively form hypothesis for AB or Multivariate tests off the back of insights and recommendations.
*Managing tests from start to completion and reporting on optimisation programmes ROI and benefits realisation
*Working to automate recurring reports. Train and support users to encourage self-service of web analytics reporting
*Using tools such as tableau and excel to automate visualisation tasks where appropriate
*Prepare insight presentations that are creative and engaging and present them to stakeholders in the form of recommendations they can action
Knowledge and Skills required:
*Degree in numerate discipline or equivalent preferred but not essential
*Track record of delivery in a commercial web analytics/digital insight team
*Experience working with digital analytics tools and a good understanding of the analytics industry
*Experience working with Adobe Site catalyst, Adobe Ad-hoc analysis and/or Adobe marketing suite, Google Analytics premium, Qubit or other personalisation and testing tools.
*Experience of using voice of the customer data to drive insight.
*Experience delivering increased value through MVT or AB testing.
*Experience of BI reporting and data visualisation tools e.g. Tableau
*Client facing experience in an agency environment would be beneficial
*Excellent data analysis skills
*Ability to clearly communicate actionable insights to stakeholders and present findings in an engaging way that adapts to their audience
*Ability to communicate to and manage stakeholders
*Ability to communicate complex subject matter to audiences with varying technical understanding
*Project management skills would be beneficial
Badenoch & Clark is acting as an Employment Agency in relation to this vacancy. Badenoch & Clark is an Equal Opportunity Employer and a registered Disability Symbol User.