Search Engine Optimisation Analyst

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At Lloyds Banking Group, we're inspired and driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities.

We're on a mission to build the bank of the future, and we need your help to do it!

Continuing our extensive transformation programme, we're redefining what a bank is from the inside out. Our technology, our culture, and our mentality is changing to craft a true engineering-led organisation.

Our flat teams will encourage and empower you to make decisions, build positive relationships, and deliver a meaningful difference to our customers, colleagues, and communities

Want to know more?

We pride ourselves on data driven decision making. Within the Insurance, Pensions, and Investments Division we actively use data to shape the roadmap for future Scottish Widows deliveries, maximising the advantages we have as part of the wider Lloyds Banking Group to create industry leading, best in class, experiences for our customers.

About the role:

We are looking for a Search Engine Optimisation Analyst to support our Scottish Widows Digital team. As a SEO Analyst you will be working in our specialist Data Analytics Centre of Expertise supporting all projects in the IPI Division to develop an SEO strategy, monitor Search performance, and identify page improvements to optimise for Search.

This is an exciting opportunity to steer the future work in a division heavily investing in it's digital presence and introducing industry-leading tools and platforms. The work is fast paced but highly engaging and rewarding.

What you would be doing for us:

Developing an SEO strategy including introducing new tooling and promoting the usage of search data across multiple teams

Keyword research to guide development priorities to match customers expectations

Assisting copywriters to build appropriate meta content for a range of consumer and business facing pages

Upskilling colleagues on reporting tools to encourage engagement with search data and enable self service

About you:

Great problem-solving skills and the creative ability and confidence to propose solutions and find opportunities.

Comfortable working within multi-disciplinary teams, with experience prioritising personal workload across multiple projects.

Passionate about self-improvement, always seeking opportunities to continue learning and to pioneer new techniques or tools.

What we need from you:

Demonstrable experience managing SEO on website and platform migrations

Experience with Core Web Vitals improvements

Knowledge of JavaScript and CSS for SEO

Ability to perform keyword research and gap analysis

Experience reporting on current rankings and performance

Join us and be part of an inclusive, values-led culture that celebrates diversity, equal opportunity and provides opportunities for flexible working.

Together we'll make it possible...

What we can offer in return:

Whatever your aspiration, you can also expect excellent benefits, personal development and a career that's enriching and full of opportunity.

You'll also receive a package that includes

Discretionary bonus between 10-20% of base pay

Cash sum of 4% which you can exchange for a variety of benefits or simply take the cash

Private Medical Insurance

Pension, where we'll give up to a max of 15%

Share plans

28 days holiday plus bank holidays

Are you interested in joining us? Apply today; we'd love to hear from you...