Creative Data Analyst
Recruiter
Media Recruit
Listed on
19th April 2022
Location
London
Salary/Rate
Upto £35000
Salary Notes
Up to 35k pa
Type
Permanent
This job has now expired please search on the home page to find live IT Jobs.
The CompanyOur client is one of the most iconic creative communications agencies in the UK. A company founded on the mindset of bringing the seemingly impossible to life, through extraordinary creative thinking, audacity, optimism, inclusivity, and energy. Their client list includes some of the UK´s biggest brands.
The Role
They are now seeking a Data Analyst to work in a team where data is considered an art form in itself, used to inspired creative ideas, enable experiences, and improve outcomes through robust, evidence-based findings. You will work closely with the team of data scientists to enable campaign executions with better audience segmentation and targeting.
A role where you will help turn data-driven creative ideas into reality.
The role involves:
Data mining search and social data, as well as other open, scraped, and licensed data, providing insights to help planning teams make informed strategy and implementation decisions for great outcomes Structuring a conceptual problem into an approach which can utilise data to help address it Data wrangling, data quality checks, data profiling, modelling, and visualisation for storytelling Presenting results and implications to planners, account managers, creative teams, and clients Testing strategic and creative hypotheses using robust data methods, including: how results are best measured, tested, and optimised identifying new inspirational sources of structured and unstructured data from search, social, audio visual or linguistic data, etc investigating emerging technologies that use data for driving consumer experiences how data can be used in creative ideas and storytelling Creating and updating BI reporting dashboards, which help teams monitor and improve campaign performance Working on data integrations alongside the data scientists, to drive audience segmentation and targeting The Person
You will have a passion for creativity, a curiosity about the world and a self-starting, can-do attitude. Being a lateral thinker is crucial, able to produce new, creative, and innovative solutions to problems.
Skills and experience required:
A proven track-record of taking a brief from clients and senior internal stakeholders, communicating how data can help and crafting a response that meets their needs A keen interest in the data sciences (including machine learning / artificial intelligence), but specifically how you could apply these cutting-edge methods and technologies to real creative, strategic, and commercial challenges within the advertising industry A proven ability to take a complex or ambiguous problems and, with little guidance, set up a structured approach to investigation. Ideally this would be in applying data strategy, data analysis, and/or data science skills to business problems Developed data skills in visualization, coding, or statistical analysis either through a formal education programme (such as, but not exclusively a university course) or in a previous role, including experience using social, web, and search data You will have some experience with the following tools & methodologies: Social listening (including Netbase) Audience segmentation (including TGI and GWI) Search (including Google Trends, Google AdWords, SEM Rush) Data manipulation & visualisation (including Tableau, PowerBI, Looker) Marketing intelligence platforms (including Mintel, WARC, IPA) A company that genuinely strives to create a culture and environment where everyone feels empowered and comfortable enough to bring their full, authentic selves to work every day.
The role offers hybrid working arrangements, a starting salary of £35k pa and a full range of benefits, as well as great personal and career development.
