Data Marketing and Analytics Officer

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We're looking for an experienced marketing professional to join the Student Marketing Team at The University of Manchester to develop data marketing strategies.

Working with colleagues across the Directorate of Communications, Marketing and Student Recruitment, the faculties and the wider University, you will apply data analysis techniques to generate clear findings that colleagues can use to attract applicants, secure conversions and strengthen the Manchester brand.

You will have experience working with large and complex data and be experienced with web analytics and CRM systems to support campaigns and marketing activity. You will facilitate discussions with marketing colleagues to deliver successful, multichannel campaigns, developing data and insight to plan, deliver and evaluate activity. You will drive forward marketing activity by building data visualisations to tell compelling and actionable stories.

This is an exciting role and you'll be joining the team as we implement new technologies and strategies to support effective and targeted student recruitment activity. We're looking for someone that has a passion for Higher Education, and wants to innovate and to collaborate with individuals from a wide range of teams to create inspiring and future-facing work.

Reporting to the Data Marketing and Analytics Manager, you will find support to explore new ideas, a creative and friendly working environment, and plenty of opportunity to help shape the future of the team.

As an equal opportunities employer we welcome applicants from all sections of the community regardless of age, sex, gender (or gender identity), ethnicity, disability, sexual orientation and transgender status.  All appointments are made on merit.

Our University is positive about flexible working - you can find out more here

Blended working arrangements may be considered

Please note that we are unable to respond to enquiries, accept CVs or applications from Recruitment Agencies.

Previous applicants need not apply

This vacancy will close for applications at midnight on the closing date.

Please see the link below for the Further Particulars document which contains the person specification criteria.

Closing date: 5^th January 2022