Business Intelligence Manager - Oncology

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Business Intelligence Manager - Oncology - Reading

Business Intelligence Manager - Oncology - ReadingThe pay rate on offer is £550 - £600 per day.The work location is in Reading and is a 5 month contract.The role is working for a multinational pharmaceutical company.SummaryAs a Business Intelligence Manager you will act as an independent internal consultant across assigned areas of the business to support and challenge business decisions with robust information analysis. You will be responsible for guiding, informing and influencing strategic decisions relating to marketing strategy and tactics and needs to be able to lead without authority to influence changes in strategic direction. This will be through the provision of comprehensive insight to aid sound evidence-based decisions at a brand, franchise and Business Unit level. You will have direct responsibility for providing insight solutions that will reduce risk and optimize return on investment of strategic and tactical operational planning.Key skills and experienceDegree level qualification in a life science, business or other quantitative disciplineOncology expertise in analysis and market researchHighly numerate with excellent analytical skillsExperienced in business intelligence, market analysis and market researchExperience in the pharma / bio-pharma / healthcare industry and specifically OncologyTechnically proficient in market analysis and forecasting including expert use of excelPreferred depth and breadth of knowledge in pharmaceutical analytics and market research techniques and methodologiesPreferred knowledge of standard UK pharmaceutical market data sourcesExcellent oral and written communication skillsStrong project management skillsGood attention to detail and tenacity to ensure problems are identified and solvedA team player with strong interpersonal skills to develop the necessary relationships both internally and externally (proven track record of working in cross-functional teams)Focused on delivering tangible results to tight deadlinesKey responsibilitiesStrategic decision-making support (Strategic Business Partner)Member of the cross-functional team supporting a franchise, influencing brand strategy through active participation in the BU leadership team. Operates as a strategic business partner to the franchise.Drives the process and ensures that insight is taken into account and that there is robustness in the strategic and tactical sales & marketing planningProvides challenge, structure and support to all parts of strategic planning and implementation processesProvides highly relevant scenario development, PEST, SWOT analysis to assist the BUs - in the development of their annual strategic and tactical business plans. Maintain a situational analysis of the market to guide development of the strategic plans.Manages analysis of internal and external data and market research in order to provide insight into patient pathways, customer perceptions, behaviors and outcomesSeeks to understand, break down and trace implications of business situations, issues, problems and complex data in step-by-step methodical waysConducts regular reviews to ensure business needs are met; engaging in delivery with senior managementBrand and sales analytics, performance monitoring and forecasting Works with key stakeholders to effectively define strategic questions and problems and ensure that analytics and research address key brand needs that will ultimately deliver improved performanceManage the flow of and deliver outputs for ad-hoc requests for data and analytical insightProactively provides innovative methodologies, insight and analysis to enable the business to build a systematic approach to driving appropriate decisionsPlans, designs, implements and manages business analysis projects and provides final analysis and recommendations to sales and marketing as well as to the leadership teamWorks with brand leadership to develop KPIs aligned to brand plans, identifying exceptions and recommending actions for consideration. Develop and maintain sales force KPIs to manage sales team performanceMonitors & predicts brand performance & evaluates the impact of key sales and marketing activitiesOwnership of monthly brand performance reporting, communicating findings with insight and tailoring relevance to specific brand initiativesApplies commercial and marketing expertise to identify and improve product performance indicators, with on-going monitoring and deliverable for marketing, financial and management functionsProvides evidence based assumptions to support the forecast and resource planning process across the franchiseWorks with finance/forecasting to update in-year forecasts as required during planning processWorks with Regional/Global teams to identify gaps in insight, working with them to plug the gaps to optimise the Local/Global strategy across the franchise