Search Engine Marketing Specialist (home based) (FTC)

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Fully home based Search Engine Marketing Specialist to play a leading role in day-to-day SEO to increase conversions and drive performance. Also implement PPC ad strategies, performance ROI, make recommendations and SEM campaigns.Client DetailsLeading on and off shore clientDescriptionSearch engine optimisation - keyword research, optimising copy and analysing performancePay-per-click - setting up and managing campaigns, researching keywords, analysing trends, adjusting targets, and assessing feedbackResearching and developing SEM strategies that scale well and deliver on agreed objectivesDeveloping A/B testing plans to drive growth including landing page optimisation, audience testing, and moreDriving independent optimisation plans through analysis of data setsUpdating reports and providing analysis around ROI, campaign performance and website traffic to optimise all campaigns, building on successes and learningsSupporting the optimisation of copy and landing pages for SEM campaignsCollaborating with colleagues to generate, and taking the initiative to look for, SEM opportunities across the businessLiaising with group companies, clients, subcontractors and all stakeholdersProviding SEM support to James Fisher companiesFurther ad hoc support to the group marketing team as requiredProfileRelevant experience in undertaking / managing SEO and PPCGenuine interest for growing business through SEO and PPCExcellent analytical and quantitative skills, ability to manage large data sets and provide optimization recommendationsStrong knowledge of the SEO/PPC industry, including an understanding of Google's algorithm updates/product alterationsStrong attention to detail and analytical problem solverGood knowledge of PPC related performance calculations and ad variant testingFamiliarity with tracking and reporting platforms such as Google Analytics essential (SiteImprove - preferable)Knowledge and experience with Google Tag Manager, Google Ads, Google Optimize and Google Search ConsoleExcellent knowledge of SEM toolsCampaign management experience in Facebook Ads Manager and LinkedIn Campaign and knowledge of third-party bid management toolsMotivated to work in a busy support-driven role, with the ability to work on own and as part of a wider teamAbility to juggle multiple projects and to work to tight deadlinesAbility to work with both ambiguity and precise directionExcellent interpersonal and communication skillsExcellent organization skillsMastery of MS Office applications: Word, Powerpoint and ExcelJob OfferCompetitive Salary and completely home based