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Marketing Manager

Premium Job From Bowerford Associates
Recruiter: Bowerford Associates
Listed on: 1st June
Location: Exeter
Salary/Rate: £33,000 - £35,000
Type: Permanent
Start Date: 23/08/2021

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We are searching for an experienced Marketing Manager for an exciting, expanding and award-winning technology company.

Our client is growing rapidly and is keen to hire a Marketing Manager - you will be responsible for lead generation, website development (WordPress), content creation and developing sales & marketing material.

A key objective of the role will be to raise the profile of the company and establish a leading reputation for innovation and service.

Please note, this is a B2B opportunity and not a B2C opportunity - we are looking to speak with candidates with in-depth B2B commercial experience.

This is predominately an office-based position but there are some home-working options available.


  • Deliver the company's B2B marketing plan.
  • Lead the development of the brand and messaging consistency across all communication channels.
  • Raise the company's profile and exposure through website updates, social media posts, email campaigns, newsletters, events and webinars.
  • Prepare market forecasts and sector analysis to assist in the acquisition of new customers.
  • Oversee marketing lead generation and qualification.
  • Manage customer relations.


  • Bachelor's degree in marketing or similar professional marketing qualification.
  • Proven marketing acumen.
  • Excellent communication skills and strong attention to detail.
  • Team player with an entrepreneurial mindset, able to manage multiple projects and meet tight deadlines in a small, fast-moving organisation.
  • Social and digital marketing skills.
  • SEO, Google Analytics, AdWords and WordPress experience is required.
  • Proficient computer skills in MS Office, including Word, Excel and PowerPoint

Required Experience

  • B2B marketing experience.
  • Proven track record developing marketing plans and delivering campaigns, from concept to ROI analysis.
  • Experience in developing media partnerships and close relationships with trade associations.
  • Work experience in a technology company would be beneficial but is not essential.

Keywords Marketing Manager, B2B, Lead Generation, WordPress, Content Creation, Sales & Marketing Material, Marketing Strategy, Marketing Plan, Brand Development, Social Media, Email Campaigns, Forecasting, Newsletters.

Please note that due to a high level of applications, we can only respond to applicants whose skills and qualifications are suitable for this position. No terminology in this advert is intended to discriminate against any of the protected characteristics that fall under the Equality Act 2010.

Bowerford Associates Ltd is acting as an Employment Agency in relation to this vacancy.