Digital Marketing / Communications Lead - July Start

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Digital Marketing Lead3 Days Reading / Remote6 Months£26.23 P/hour PAYERole OverviewAre you a marketer with a love of games, digital media, and storytelling? My client's Marketing Team is seeking a Global Integrated Marketing Communications Manager to lead Marketing Communications for its UK based Gaming Studios. This person will lead campaigns from strategy through to execution, working closely with Product Marketing, Digital, Media, Research and PR, as well as a range of Agency partners.The ideal person will have a proven track record of delivering creative, integrated consumer marketing strategies and have a true passion for the gaming and entertainment industry with previous work in a subscription business preferred. You will be adept at work across a large and highly complex organization with multiple stakeholders and will have partnered with outside agencies to deliver campaigns on time and on budget.KEY RESPONSIBILITIESCampaign development and production:Oversee global marketing comms strategy and develop integrated marcom plans that drive key business metrics for key titles.Oversee creative development and production / execution and cross-campaign integration - in partnership with global product marketing, consumer insights, media, owned channels, regional teams and external agencies and partners.Directly lead campaign development and video and digital advertising production for campaigns and key event-related assets with agency partners.Drive key consumer facing messaging and copy and identity assets to be used consistently across all integrated marketing channels.Drive communications and content distribution worldwide, including guidance for worldwide usage.Lead the development and distribution of key campaign documents, including authoring the integrated marketing plan, campaign creative briefs, etc.Qualifications and Competencies:Must have 5+ years of marketing, advertising, brand, and campaign development experience, with extensive experience working with or for an agency, with a demonstrative portfolio of work.Advanced command of large-scale video/ TV, digital, print, and other production.Must have a strong analytics background and ability to turn key data points into strategic insights that inform business/comms directions and key outcomes.Digital Campaign, Social AdvertisingMust be nimble enough to negotiate with multiple stakeholders, be able to defend work, and also know when to accept direction.Must understand the competitive landscape of gaming and the gaming communityStrong preference for previous experience working with or leading an entertainment subscription business.Must be customer centric and driven by a priority of earning fans.Must be a strong team leader and leader of vendors and agencies.Exceptional communication (verbal and written) and interpersonal skills while working with all levels within the company.A strong drive for results, with a proven track record, often delivering under tight deadlines.Budget management experience and the ability to manage large scale production budgets across multiple products and timelines.The ability to creatively resolve issues, understanding business constraints of resources, budgets, and timelines, while remaining adaptable and flexible.Experience in strategy development, while bringing objectivity, "common sense" judgement, and "street smarts."Organizational agility and strong stakeholder management and cross-group collaboration skills will be critical to success, with demonstrated ability to execute through an influence model.

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