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Senior Customer Insight Analyst

Premium Job From Iceland
Recruiter: Iceland
Listed on: 30th April
Location: Deeside
Salary Notes: Competitive
Type: Permanent
Start Date: ASAP

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Here at Iceland we're different. We care. We're not a dull stuffy corporate. We're one big team. A diverse group of people who get stuck in and work together. Since 2016, we have been the UK's fastest-growing online grocer, outpacing our biggest rivals, and the Online team's dedication to our customers over the past 6 years have resulted in record-breaking growth.

Our eCommerce department is experiencing significant growth, and we're currently looking for a Senior Customer Insight Analyst to join our team here in Head Office, Deeside.

Purpose of the role:

As our Senior Customer Insight Analyst, you will be responsible for providing key insight highlighting opportunities to drive incremental benefit through our customer data. You will proactively drive & identify cost savings and sales opportunities through continuous review of all aspects of the customer journey, as well as identifying areas for improvement.

Key Accountabilities:

  • Measure trading activity to understand the impact of the customer lifecycle, incrementality of trade levers and cost of sale
  • Identify and drive opportunities to increase customer lifetime value, improve service & increase profitability
  • Work with key stakeholders to create/automate reports to measure performance and provide tools and/or insight for others to make tangible impact
  • Provide and communicate insight from projects to key stakeholders
  • Segmentation & Personalisation
  • Work with the wider marketing team to analyse marketing campaigns to maximise return on investment
  • Drive data driven decision making through A/B tests or other analysis
  • Grow analytics and data driven thinking in the wider team through training
  • Ad hoc web analytics data and analysis for wider team.


  • An understanding of SQL
  • Strong communicator at all levels
  • Web analytics tool experience E.g. Google Analytics OR Adobe Analytics
  • The ability to work independently and be a strong team player
  • Knowledge of tracking on the web e.g. event tracking
  • The ability to deliver accurate, relevant, and timely information
  • Highly numerate and analytical, with proficiency in Excel is required. Reasonable knowledge of Statistics is also required
  • Experience with statistical analysis software (R, Python, SAS or similar)

Make a difference to your career, we expect a lot but you'll get a lot back in return. We will help you grow and develop your career and give you the freedom to show that you really care.

 Alongside this we can offer you:

  • A very competitive salary with an excellent benefits package
  • 25 days holiday, plus 8 days bank holiday
  • 10% store discount, 30% club individual restaurant discount
  • Free parking onsite
  • Highly subsidised restaurant onsite with our own Michelin Star Chef!
  • Subsidised Costa onsite
  • Discounted gym membership
  • Charity fundraising events
  • Educational sponsorship
  • Enhanced maternity/paternity leave
  • Long service awards
  • Reward & recognition
  • Online discounts at over 150 retailers and cashback on shopping, holidays, insurance and more!

Be Proud. Be brave. Be everything that makes us different. Be Iceland.