Global Marketing Premium Products & Benefits

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My client a large global financial services brand is looking for an experienced Global Marketing Premium Products & Benefits on a initial 12 month contract basis. Key Responsibilities:Understand customer insights, industry trends and competitive landscape to deliver insights around design target and existing customer needsSupport the deployment and marketing of entertainment partnerships across international marketsPartner with local markets and Brand to establish owned, paid and earned communication plans to drive brand and benefit awareness, consideration, engagement and advocacySupport the E2E customer experience with the objective of improving and connecting the CM journey from the discovery of events to the moment they leave the event. This will include:Working with local markets and third party teams to create business cases and prioritisation of tech projects across the businessEnhance existing entertainment benefit sites and enable discovery and purchase in additional company digital channelsWorking with Brand on partner channel enhancements that give CMs a personalised experience in a non-company environmentSupport the creation of a global measurement framework for entertainment benefitsDeliver central assets and tools to support best-in-class benefit management in the markets Required Skills:Experience in driving and leading changeProven track record for developing and executing winning strategiesExceptional partner (internal and external) relationship/negotiation/influence skills and a proven ability to drive results through collaboration with business partners across several marketsStrong customer focus and keen eye on external market and competitor trends, as well as marketing tacticsDemonstrated ability to manage multiple priorities and demanding work environmentSuperior verbal and written communication skills; ability to communicate effectively across a variety of audiences with the ability to influence business decisions at all levels and marketsGood analytical, and business management skills and ability to leverage data to drive business decisionsAbility to adapt to evolving priorities and work environment - demonstrates flexibility and openness to changing circumstanceFlexible to work across multiple time zones and ability to travel, as requiredKnowledge of the entertainment industry