PPC Campaign Exec - London
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Position: PPC Campaign Exec
Location: London
Salary: £28,000 - £37,000 per annum
Job type: Permanent
Client are on the hunt for a talented, analytical and personable PPC Exec to join our growing Search team and help generate fantastic results for our extensive portfolio of clients including fashion, food and beverage and transport.
Our PPC team are responsible for creating, developing and implementing successful paid advertising strategies, to produce results driven campaigns for a portfolio of clients.
Key responsibilities:
Working with the team to understand where client KPIs convert to Paid Search objectives.
Setting up and running PPC campaigns on a variety of search engines and platforms, including, but not limited to Google, Display, Bing, Facebook, Twitter and YouTube.
Independently managing and leading high value client campaigns whilst demonstrating proactive account management to drive client satisfaction.
Reporting on paid advertising activity for clients and proactively working towards achieving client goals and targets within PPC campaigns.
Managing budgets in line with strategy and ensure that monthly spend is on target.
Continuously increasing knowledge of all digital channels, particularly PPC, in order to integrate innovations and developments into client campaigns to ensure they are future proof.
Sharing knowledge with internal teams in a collaborative and lively environment.
Identifying new business and upsell opportunities and working with the PPC Strategy Lead on proposals for clients.
Essential:
At least 2 years experience leading and developing PPC campaigns, preferably in an agency environment.
An understanding of automated bidding solutions and custom AdWords scripts.
Experience managing PPC campaigns, across a variety of search engines.
Substantial experience in the use of paid search management and tracking tools.
Experience in independently managing client campaigns and relationships.
Solid understanding of paid search best practice and working knowledge and/or strong interest in other media channels especially SEO and Social Media.
Ability to work flexibly, on own initiative and as part of the team.
Strong analytical skills and the ability to process and interpret large amounts of complex data.
Ability to prioritise and manage own workload.
Desirable:
Experience working for big brands on complicated PPC campaigns.
Experience working on synergy projects, specifically with Natural Search.
Advanced Excel knowledge.
KEY SKILLS:
Working with KPIs on paid search objectives,