Marketing Automation Manager

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Marketing Automation Manager

A Marketing Automation Manager is required to join a Global News Agency organisation. The Marketing Automation Manager will be responsible for driving the global email strategy, with a focus on demand generation and personalisation. You will be developing high-impact campaigns and personalised email programs in Eloqua to drive content consumption through the company's multi-media content platform. This is a fantastic opportunity for an experienced Marketing Automation Manager to join a well-known, Global organisation and gain experience in the Media industry.

The successful Marketing Automation Manager's responsibilities will include but not be limited to:

* Driving the global email strategy

* Building and automating a high volume of email programs across the marketing funnel

* Managing all aspects of the automation platform

* Creating and managing multiple data segments

* Developing and implementing A/B test plans

* Ensuring that the marketing database complies with data protection regulations globally

* Championing best practice and data governance

* Conducting comprehensive reporting and analysis of email and data performance

Interested applicants will need significant experience of marketing automation and database management, with advanced knowledge of marketing automation platforms, preferably Eloqua. You will also need significant knowledge of HTML, complex data segmentation, email programming and reporting. For further information please send your CV now or call Carys Jones on 0161 924 3671.