Field Marketing Manager

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London

£330p/d

3 Months (view of going perm)

Roles & responsibilities

* Provides marketing leadership within Europe to support the European IP & Standards sales organization in achieving its short, medium and long-term goals

* Works collaboratively with the other regional marketing leads to develop best practice across all marketing channels

* Develops the IP & Standards European marketing plan

* Delivers marketing support for IP & Standards European goals and sales targets

* Researches, selects, designs and manages live events to be included as tactics in the overall marketing mix for IP & Standards Europe, in collaboration with Sales

* Provides specialized expertise marketing discipline and has ownership of multiple or high impact marketing campaigns and events in order to meet business needs, drive results and build brand equity

* Leverages portfolio marketing messaging and shared services to deliver rapid response campaigns in line with sales pipeline gaps

* Ensures messaging is consistent across country programs and events in lock-step with Portfolio Marketing

* Ensures successful planning, implementation, and execution of Marketing campaigns, events and activities as defined by the strategic marketing plan, key customer messaging and proof points, brand ambassadorship; tactics, timing and measurement

* Facilitates the dissemination of up to date brand materials and ensures brand consistencies across Europe

* Assists in training internal teams, Sales reps, and customer-facing staff on marketing programs

* Lead conversion, pipeline analysis and acceleration programs

* Ensures swift follow up on leads by sales and drive campaign attribution of sales opportunities

* Generates buy-in and support for marketing programs from local sales team lead

* Oversees and manages the IP & Standards European field marketing budget

* Works with sales to identify suitable accounts for ABM programs

* Develops and executes account based marketing plans for nominated strategic accounts

* Co-ordinates the regionalization of marketing programs in support of local and global priorities

* Measures and reports on IP & Standards European programs and events

* Responsible for the tactical implementation of the marketing programs, including: integrated marketing campaigns, direct marketing, eMarketing, advertising, sales support, in alignment with Portfolio Marketing, Customer Marketing and Demand Strategy

* Ensures fast, clear communication of all relevant marketing activities and tools to relevant stakeholders, and collects regular feedback

* Assists in the creation of new ideas/approaches to effectively enhance the communication of key messages

Background and experience

* 4-7 years in B2B marketing

* 2 years or more in field marketing

* 2+ years experience working within the Intellectual Property or Legal sector

* Proven experience working with sales teams and supporting programs to drive awareness and sales; actual sales experience highly desirable

* Experience in Event Planning

* Experience in Marketing Campaign Planning

* Experience in Budget Management

* Marketing Team Management in a B2B environment

* Experience in working in a matrix organisation