Head of Digital Marketing (Work from home)
||Harley Therapy Ltd
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Harley Therapy has over the last 12 years built a reputation of matching individuals with the highest quality therapists in London.
With a large roster of therapists working across our 5 locations, we have embarked on an exponential growth strategy to raise the emotional wellbeing of individuals and the standard of private therapeutic care globally.
Our administration support and systems enable therapists to devote themselves to the intense client work, helping thousands of clients. We are driven to help many more.
We have recently launched HarleyTherapy.com - an online therapy marketplace with integrated practice management system - that democratises access to real and reliable therapists, bucking the e-mail/SMS/chat therapy trend. This allows us to provide our support to therapists outside of our own locations, allowing them to focus on helping even more clients.
This role is a unique opportunity to transform lives by spearheading our digital marketing to bring psychotherapy to a worldwide audience. The role requires leadership and vision to drive our digital strategy, but also hands-on delivery of all our campaigns to maximise the take up and effectiveness of our marketplace.
Our vision is to put a positive spin on accessing quality help. It’s our belief that everyone can benefit from professional support - not only individuals with complex psychological conditions but people wishing to maximise their fulfilment in life.
We are looking for a proficient marketer-designer to create and execute digital marketing strategies to promote our ground-breaking work.
The role requires the ability to convert business objectives into marketing initiatives that are clear, attractive and deliver our conversion goals.
In addition to creating the overarching strategy, the role is responsible for all design, production and upgrading of print and digital assets.
Specific responsibilities will include:
producing landing pages & adverts for social media - Facebook, Instagram, Twitter etc.
creating and optimising adwords campaigns with a target on conversion
delivering SEO optimisation to drive customer acquisition on both Harley Therapy websites
creating and producing video content for digital campaign usage
you have experience in building a complete digital marketing channel.
you can demonstrate a track record achieving results through digital campaigns across a range of media
you are obsessed with using data to drive and inform decisions with specific experience in using Analytics tools to track and manage campaign effectiveness.
you have great copywriting skills and impeccable attention to detail
you are competent with simple CSS and HTML and have experience with content management systems (we use WordPress & MODx).
you have demonstrated ability to optimise digital campaigns across different devices & screens.
you have prior experience in an agency or in-house team
you have a growth mindset - failures are a springboard to improvement
you are self-motivated and self-directed with a keen eye for detail
you work swiftly and smartly.
you love to learn and thrive on challenges.
If you also have experience on Sketch & Canvas and can use SQL you will be at an advantage.
Be involved with the growth of this exciting, social impact initiative at its early stage as a chief marketer. We are a small, supportive, tight-knit team passionate about improving people’s emotional wellbeing.
Work remotely anywhere you like.
Work part-time around your commitments with scope for full-time hours
Invitation to two social events a year
"A small team of A+ players can run circles around a giant team of B and C players." Steve jobs
We are an internally funded and stable umbrella organisation - not dependent on VC (though we use resources conservatively!)
If you would like to be a part of this exciting movement and meet the criteria above, please submit your CV and a covering note with examples of your work/portfolio.
We will close the post once the role is suitably filled.
No agencies please.
Only successful applicants will be contacted - within 2 weeks of applying.