Planning Director


Recruiter

Listed on

19th April 2014

Location

London

Type

Permanent

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Randstad Digital have a fantastic opportunity with a global leader for a Plannning Director to lead and inspire the Comms Strategy & Planning team by ensuring high quality and effective communications strategies for their high profile client across all business areas.

You will be responsible for Planning Team Management, all strategic direction for customer communications plus improving their overall offering to the customer.

As a proactive and strategic lead for both online and offline communications your key responsibilities will be:

1. Planning team management

Responsible for delivering the vision, strategy and objectives for the Comms Strategy & Planning team in line with the OGSM Improve overall Planning team offering to deliver best practice Ensure team are operating at a very high level and set key measures the team can benchmark themselves against Develop and grow the planning team; career management and talent planning Lead all recruitment - recruit ahead of the curve Represent and raise the profile of team members with senior stakeholders, as appropriate Hold regular meetings and one to ones with direct reports Foster a strong team atmosphere Inspire outstanding client work within existing areas and build involvement in new areas Ensure you and your team understand our client and partners objectives and team is fully aligned Ensure the right environment in the team for knowledge sharing, career development and the development of new C&M ideas (insight and C&M propositions) Effectively collaborate with the Account Management team to deliver best in class customer communication programmes for one of their key clients. Planning Director to work alongside Senior Client Directors Senior Planners and Planners to work with Account Directors & Account Managers

2. Strategic direction for customer communications

· Drive forward the development of client strategies based on understanding, needs and priorities, and company customer insight

· Collaborate on the overall evaluation process; support the team in interpreting analysis and developing recommendations

· Identify new opportunities, big ideas and creatively challenge our best practice communications programme - ensure relevant and timely presentation to partners to bring to market

Provide proactive direction to the team and senior partner stakeholders to lead and drive the communications strategy - this will include both Insight & C&M propositions Assume the senior point of contact for all Comms Strategy and Planning Build awareness of our Planning capability, positioning our client as a key strategic planning partner Leverage current Account Management engagement across wider business areas to increase our Planning footprint

3. Improving our offering

Review the current ways of working and create a plan for the team to improve: Responsible for approving all clear and concise creative briefs produced by the team Ensure alignment with One Voice; support the creative team in developing our authority on One Voice and distinctive identities for our mailings Support the team in ensuring the creative output is single-minded, customer-centric and on brief every time Assist the Planning team to work alongside the account management teams to streamline the creative process; help us take responsibility and accountability for creative output on our mailing programmes Responsibility for implementing a strong 'right first time' ethos within the team. Ownership of all strategic challenges within the team and ensure they are dealt with effectively and new processes put in place to improve our offering

Drive the team to leverage best practice from our client globally Ensure that the team have the right skills and training to deliver efficient world class strategic communications planning. Support the team to align with the 'plan, do, review' approach delivered by the account management team. Build effective, strong cross team relationships and knowledge to improve operations, trouble shoot, deliver best practice and feed into knowledge sharing forums e.g. Head of Targeting, Creative Director, C&M lead for TI

Successful candidates are likely to have held similar positions from a Creative/Digital Agency background who are looking to enhance their career with a true market leader.

Randstad Digital is acting as an Employment Agency in relation to this vacancy.

. Date posted: 21/03/2014

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