Data Management Platform Consultant - Digital

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Data Management Platform Consultant - Digital to be based in London on an initial 6 Month contract. A Data Management Platform experienced professional who takes responsibility for shaping and guiding the full lifecycle of DMP solutions.

Job Title - Data Management Platform Consultant - Digital

Location - London

Rate - £ Market Rates per day

Duration - 6 Months initial

As a CRM DMP Consultant you will play a strategic role within the practice helping expand our client footprint with the world's largest companies.

Initial role will be delivering strategic roadmap for the DMP of choice for a blue chip organization. The role will encompass but will not be limited to the following:

* Help define a company in the vision and strategy definition for DMP implementation

* Define the business use case and business case development for program/project implementation

* Evaluate the clients' IT landscape and help define the target architecture providing Data Management services

* Define the solution architecture

* Understand client side and server side integration methods

* Define client's strategy for DMP specific areas: Taxonomy, Segments, Media Tagging, Offline data collection, DSP integration

* Delivery of end to end data management solutions (including Data Quality, Master Data, Data Governance, Data Architecture and Data Security solutions)

* Addressing critical data issues and burning platforms in a broader context of analytical capabilities deployment, platform integration or rationalization

* Leads any and all aspects of the technical sales process.

* Advises internal and external clients on overall architect solutions.

* Leading contributor individually and as a team member, providing direction and mentoring to others.

* Ability to implement the most advanced product features. Thorough knowledge of system and application design. In depth knowledge of competitors.

* Demonstrated excellent verbal and written communication skills: needs analysis, positioning, business justification, closing techniques.

* Ability to persuade others through presentations, demonstrations, and written communication. Ability to travel as needed.

* Financial Services experience is beneficial

Technology Skills:

* Big Data - Hadoop - Intermediate Level - Have a good understanding of Big Data platform functionality. DMP is running on Big Data platform. Customers are moving their data to Big Data platforms in the Cloud.

* Web Analytics - Adobe Analytics - Building Taxonomies, understanding customer journeys, estimating website traffic, understanding interaction points, understanding conversion funnels, monitoring campaign results

* Javascript - Understand Control Tag functionality and how Tags are collecting data for DMP platform, debugging Tag integration issues on websites, design security controls for Tag implementation,

* API - good understanding of APIs - REST and BULK for data manipulation and platform integrations

* Amazon AWS - S3 storage service, AWS CLI - Good knowledge of Amazon AWS services, specifically S3 storage service and the AWS CLI command line tool for managing file transfer between client databases and DMP platform

* Mobile SDK integration for Android and IOS (SWIFT, Objective-C) - have a good understanding of mobile SDK integration on Android and IOS platforms.

* Data Modeling - Lookalike, propensities, neural networks, machine learning - Have a good understanding of data modeling. Knowledge of modeling tools is a plus: SAS, IBM SPSS, Rapid Miner, R, etc.

Digital Skills:

* Web Analytics - Good knowledge of Adobe Analytics or Google Analytics with focus on customer journeys insights

* Display Advertising - DSP platforms - good understanding of DSP platforms - Google Doubleclick is a plus

* Display Advertising - Programmatic Media Buying - basic understanding of Biding platforms

* Display Advertising - Retargeting - basic understanding of retargeting

* Display Advertising - Data Exchange platforms - basic understanding of 3rd Party data providers and how data is traded in the marketplace.

* Display Advertising - Ad Server - good knowledge of a major Ad Server tool: Google Doubleclick, OpenX, SAS IA, etc.

* Conversion Rate Optimization - good knowledge of CRO techniques and how AB/MVT testing can be used in Conversion Rate Optimization

* Inbound Marketing - good knowledge of Inbound Marketing strategy and tactics

* Event Marketing - good knowledge of Event Marketing strategy and tactics. Knowledge of some real-time decision engine is a plus

* Content Management - basic knowledge of a CMS platform. Adobe Experience Manager is a plus.

* Content creation, copyright - basic knowledge of HTML, CSS, web development

* Good knowledge of Marketing Automation space. At least to know one of the major Marketing Clouds: Adobe, Salesforce, IBM, Oracle

* Good knowledge of Omnichannel Marketing concept. Have knowledge on how to implement an Omnichannel solution using a Marketing Cloud.

Candidates should submit CVs in the first instance. Mike Tripp 0161 924 3631