Marketing Data Analyst


Premium Job From Experis IT

Recruiter

Experis IT

Listed on

23rd October 2017

Location

London

Salary/Rate

£200 - £300

Type

Contract

Start Date

ASAP

This job has now expired please search on the home page to find live IT Jobs.

Job Title: Marketing Data Analyst

Location: Canary Wharf, London

Business Function: Customer Operations

Business Division: Legal UKI

Reports to: Marketing Operations Manager

This is a hands-on business-focused data analysis role, supporting direct marketing processes.

* To provide data and analysis support for direct marketing & sales activity (80%)

* To support the ongoing marketing systems integration project (20%)

Responsibilities

* Manage, manipulate & query data from multiple sources to deliver campaign data lists

* Work with the marketing team to measure and improve campaign targeting effectiveness

* Work with sales and marketing managers to identify, scope and structure potential analysis projects to deliver commercial benefits

* Deliver descriptive and predictive analyses of customer, product, transaction and usage data to support sales and marketing functions (plus other stakeholders within the business)

* Work with the Marketing Data team and the Business Systems teams to ensure that analysis outputs are available to drive sales and marketing activity

* Contribute to cross-functional projects that require (or impact upon) marketing analysis, as directed by the Marketing Operations Manager

* Undertake forensic analysis into systemic data issues to identify and understand any potential faults

Job Requirements

Essential

* Highly numerate

* Enquiring, investigative mindset

* Consultative, collaborative approach

* Strong understanding of relational database structures

* Understanding of data handling principles

* Ability to explain complex techniques and results to non-specialists

Desirable

* Broad understanding of the Data Protection Act and related legislation and regulation

* Statistical and mathematical modelling and analysis

Education/Qualifications

Essential

* Good degree with high mathematical content (maths, stats, econometrics etc)

General Experience

Essential

* Data manipulation and analysis of data sets drawn from multiple sources

Desirable

* B2B experience

* Publishing and/or legal sector

* Previous exposure to direct marketing operations (highly desirable)

* Experience and understanding of:

* targeting models

* segmentation modelling

* marketing campaign analysis

Technical Skills and Applications

Essential

* MS SQL Server (SSMS) - freehand T-SQL query writing

* MS Office suite (esp. Access & Excel)

Desirable

* Data management/reporting using a Marketing Automation Tools (e.g. Eloqua)

* Data management/reporting using SaaS CRM Tools (e.g. SalesForce)

* Producing reports from tools (or similar) listed above

Competencies and Skills

Insight and Analytical Thinking

- Analytical Thinking

- Information Seeking

- Problem Solving

Drive

- Quality Focus

- Results Orientation

- Customer Focus

Skills

- Excellent written English and oral communication skills

- Presentation skills

If you have the required skills please send your email .

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