Marketing Data Analyst
Recruiter
Listed on
Location
Salary/Rate
Type
Start Date
This job has now expired please search on the home page to find live IT Jobs.
Job Title: Marketing Data Analyst
Location: Canary Wharf, London
Business Function: Customer Operations
Business Division: Legal UKI
Reports to: Marketing Operations Manager
This is a hands-on business-focused data analysis role, supporting direct marketing processes.
* To provide data and analysis support for direct marketing & sales activity (80%)
* To support the ongoing marketing systems integration project (20%)
Responsibilities
* Manage, manipulate & query data from multiple sources to deliver campaign data lists
* Work with the marketing team to measure and improve campaign targeting effectiveness
* Work with sales and marketing managers to identify, scope and structure potential analysis projects to deliver commercial benefits
* Deliver descriptive and predictive analyses of customer, product, transaction and usage data to support sales and marketing functions (plus other stakeholders within the business)
* Work with the Marketing Data team and the Business Systems teams to ensure that analysis outputs are available to drive sales and marketing activity
* Contribute to cross-functional projects that require (or impact upon) marketing analysis, as directed by the Marketing Operations Manager
* Undertake forensic analysis into systemic data issues to identify and understand any potential faults
Job Requirements
Essential
* Highly numerate
* Enquiring, investigative mindset
* Consultative, collaborative approach
* Strong understanding of relational database structures
* Understanding of data handling principles
* Ability to explain complex techniques and results to non-specialists
Desirable
* Broad understanding of the Data Protection Act and related legislation and regulation
* Statistical and mathematical modelling and analysis
Education/Qualifications
Essential
* Good degree with high mathematical content (maths, stats, econometrics etc)
General Experience
Essential
* Data manipulation and analysis of data sets drawn from multiple sources
Desirable
* B2B experience
* Publishing and/or legal sector
* Previous exposure to direct marketing operations (highly desirable)
* Experience and understanding of:
* targeting models
* segmentation modelling
* marketing campaign analysis
Technical Skills and Applications
Essential
* MS SQL Server (SSMS) - freehand T-SQL query writing
* MS Office suite (esp. Access & Excel)
Desirable
* Data management/reporting using a Marketing Automation Tools (e.g. Eloqua)
* Data management/reporting using SaaS CRM Tools (e.g. SalesForce)
* Producing reports from tools (or similar) listed above
Competencies and Skills
Insight and Analytical Thinking
- Analytical Thinking
- Information Seeking
- Problem Solving
Drive
- Quality Focus
- Results Orientation
- Customer Focus
Skills
- Excellent written English and oral communication skills
- Presentation skills
If you have the required skills please send your email .