Online Digital Marketing Analyst

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Leicestershire

£30,000 - £35,000

Computer Peoples global scale auto motive manufacturing client are currently in the market looking for a talented Online Digital Marketing Analyst to join the Marketing Communications department.

Duties and responsibilities:

* Manage the digital brand tracking survey which tracks the impact of digital presence on people's propensity to buy new bikes.

* Implement business intelligence programmes with monthly targets and forecasting based off the companies planned marketing activity, seasonality and product launches.

* Social media analysis with the use of social listening tools to create actionable and useable monthly reports.

* Social listening reports to support product planning.

* Integration of SEO metrics to the digital dashboard and reporting against SEO improvement.

* Campaign tracking through UTM, management of campaign URL's and continual checking to validate source or traffic down to social post level.

* Paid and organic media channel evaluation to understand ROI and marketing effectiveness.

* User journey analysis to provide key data and insight for new website functionality and areas for improvement.

* Tracking the impact and effect of new website deployments.

* Suggest and look for continual improvement by looking for opportunities outside of formal briefs.

* Track paid campaign traffic and its effectiveness on the website.

* Instrumental in setting the parameters for the personalisation engine, interpreting the personas in Sitecore and working on next best action content marketing approach.

* Work with multiple stakeholders to ensure the business is tracking all data inputs and an understanding their impact on the overall digital purchase funnel.

* Collation of monthly actionable reports which are then used by the digital team to implement change.

* Creation of the quarterly digital and social reports with insight working with the key business stakeholders to agree next actions and measurement at a global and market level.

* Report against the website's configurator and support parts, clothing and accessories.

* Make use of website tracking tools, heat mapping and site surveys to glean insight.

* Be proficient in managing AB testing plans and reporting on results of them.

* Join the complete customer journey by utilising CRM tools and Marketo to join advertising performance with actual conversion data.

Skill requirements:

* Investigative mind-set

* Excellent analytics skills

* Ability to interpret of complex data sets, make recommendations for improvement and monitor the impact of changes

* Advanced data manipulation

* Ability to present data in a way that is simple to interpret for a non-technical audience

* Extensive experience of Google Analytics

* Knowledge of website monitoring and evaluation tools

* Significant experience of website analysis (how site functionality works, investigating areas of potential for the digital team to work on, recommendations to optimise website performance and conversion)

* Significant experience of online marketing analysis

* Knowledge of best practice user experience, internet principles, online marketing practices

* Knowledge of social media monitoring and tools desirable

* Knowledge of AB testing and conversion optimisation

* An understanding of non-commercial digital monitoring performance measurement is highly desirable

* Ability to estimate impact of activities on key metrics, and set goals for the business

* Experience of multi-variant testing and personalisation Other skill requirements:

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