Sr Manager - CRM Audience Segmentation - Orlando, FL

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This position will be responsible for supporting the strategic vision of Performance Marketing, serving as a day-to-

day strategic Audience Segmentation expert. . The Sr. CRM Segmentation is responsible for providing

audience segments for communications, data driven insights, and analyses related to evolving the optimal

customer framework used to help drive key business decisions and communication efforts. The Sr. CRM

Segmentation will also support all ifecycle(s) including (acquisition, retention, reactivation) and initiatives executed through Telemarketing and Digital Media Channels such as Web, SMS, MMS, and RVM. ESSENTIAL DUTIES AND TASKSDvelops and owns customer data strategy for the organization including best practices for data acquisition, retention, and enrichment.Partner closely with our marketing strategy team to prioritize, define, plan and support journeys that deliver on our brand promises and business objectives.Work with internal and external stakeholders to ensure that behavioral analytics and insights are embedded in decision makingDevelop Audience Segmentations, strategies, and campaigns aimed at supporting the growth and health of our contactable database in various channels.Measure and track the performance of how journey builder and automated efforts are impacting our marketing campaigns and customer experience, identifying areas to optimize and improve how we leverage our existing Marketing Cloud environment to engage our leads and owners.

EDUCATION and/or EXPERIENCE

? BA/BS in Business, Marketing, or Communications or equivalent experience

? 7+ years of direct experience in Digital Marketing, Email Marketing, Relationship Marketing, CRM, or

Mobile Digital Marketing

? 3+ years of marketing automation experience; Salesforce Marketing Cloud and service experience

preferred

? Minimum of 2 + years of SQL experience

? Minimum of 4+ years of related experience in a data insights and analyses related role

CERTIFICATES, LICENSES, REGISTRATIONS

? Salesforce Marketing Cloud Email Specialist Certification (preferred)

? Salesforce Certified Administrator Certification (preferred)

QUALIFICATIONS

? Experience with developing and evolving customer segmentation frameworks that differentiate customers

based on their Purchasing behaviors, preferences, and motivations

? Experience in deep dive analysis on customer attribute and online/offline behavior data to produce quality

insights that drive business strategies and value

? Partner with internal and external stakeholders to ensure that behavioral analytics and insights are

embedded in decision making

? Experience creating engaging customer Journeys leveraging Enterprise Marketing Automations Software,

preferably Salesforce Service Cloud and Salesforce Marketing Cloud

? Experience using SQL and Microsoft PowerBi to transform, manipulate and analyze customer attribute

data (including transactions, web browsing, digital media/comms engagement) and turn into revenue

driving insights

? Versed in translating data into actionable insights that can be used as guidance toward developing CRM

tactics and multi-channel campaigns that optimize customer retention and life-time value

? Strong understanding of B2C direct marketing strategy and tactics required, preferably in email marketing

for hospitality, travel, retail, or e-commerce company.

BenefitsHybrid work schedule!PTO + BenefitsWorking for a leading organization