Digital Media Strategist- Paid Social

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Job DescriptionDrive paid social strategy with thought leadership. Develop, execute, and manage paid social campaigns and tactics for all assigned clients.

Role & ResponsibilitiesDevelop and manage paid social strategies and tactics for all assigned clients. Primarily within the Meta platform but also Twitter, LinkedIn and TikTok.Execute social marketing tactics including: Audience selection (with a focus on 1P segments), campaign objectives, optimization goals, creative/placement strategy, etc.Accurately manage campaign budgets to ensure effective use of funds.Create & review all performance reporting.Present performance reports to our clients via video conference.Effectively communicate strategies and performance trends in client communicationsMonitor and analyze performance trends and develop strategies based on the data.Establish and maintain relationships with vendors through face-to-face meetings, conference calls, and presentations.Continually evaluate the effectiveness of campaigns and offer recommendations based on evaluations to improve the campaigns.Develop and implement best-in-class digital media techniques.Continually evaluate new opportunities for growth and expansion and develop POVs based on new findings.Monitor competitive landscape and industry trends / constantly review the marketplace for new online opportunities.Contribute to senior management communications, concerning online marketing issues and initiatives.

Skills & Qualifications2-3 years paid social experience directly managing annual budgets more than $250KExtensive experience with Meta Platform (Facebook and Instagram)Supplemented with experience with Twitter, LinkedIn and TikTokUndergraduate degree in communications, marketing or other applicable disciplinesExperience with client facing roles and comfortable presenting performance, learnings and optimizations to senior audienceSelf-managed and exceptionally detail orientedAbility to multi-task in a fast-paced, deadline-driven, dynamic environmentStrong analytical and organizational skillsBenefits dental, life, medical, disability, IRA