Digital Media Strategist- Paid Search

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Job DescriptionDevelop, execute, and manage paid search strategies and tactics for all assigned clients with a major Ad agency.

Role & ResponsibilitiesDevelop and manage paid search strategies and tactics for all assigned clients.Execute search marketing tactics including: keyword research/development, ad copy creation, campaign performance tracking & reporting, testing, etc.Accurately manage campaign budgets to ensure high profitability.Create & review all performance reportingPresent performance reports to our clients via phone and in-person.Effectively communicate strategies and performance trends in client communicationsMonitor and analyze performance trends and develop strategies based on the data.Establish and maintain relationships with vendors through face-to-face meetings, conference calls, and presentations.Continually evaluate the effectiveness of campaigns and offer recommendations based on evaluations to improve the campaigns.Develop and implement best-in-class digital media techniques.Continually evaluate new opportunities for growth and expansion and develop POVs based on new findings.Monitor competitive landscape and industry trends / constantly review the marketplace for new online opportunities.Contribute to senior management communications, concerning online marketing issues and initiatives.Skills & Qualifications2-3 years paid search experience directly managing annual budgets more than $250KExtensive experience with Google Ads, Microsoft Ads, Google Shopping and Google Analytics platforms2-3 yrs experience using one of the following paid search management platforms (Skai, SA360, Marin)Undergraduate degree in communications, marketing or other applicable disciplinesExperience with client facing roles and comfortable presenting performance, learnings and optimizations to senior audienceSelf-managed and exceptionally detail orientedAbility to multi-task in a fast-paced, deadline-driven, dynamic environmentStrong analytical and organizational skillsBenefits dental, life, medical, disability, IRA