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Digital Marketing Analyst

Premium Job From Real Staffing
Recruiter: Real Staffing
Listed on: 14th July
Location: City of London
Type: Contract
Start Date: ASAP

I am currently working with a university who are looking for a digital marketing analyst who will deliver research and analysis activities that inform the effective strategic and day to day use of digital channels for student recruitment.

Duration: 6 months

Client: University


Rate: TBC


  • To work with the insight manager to define and implement a measurement framework for the Directorate's online digital activity
  • Agree on metrics and targets related to various digital channels with the relevant senior stakeholders and monitor performance
  • Perform ROI analysis to evaluate efficiency and effectiveness of digital marketing
  • Activity
  • Report on various data sets from the Client Relationship Management (CRM) system to determine the effectiveness of marketing and recruitment campaigns and activities (e.g. Open Days).
  • Create various two-way dashboards with the Client Relationship Management (CRM) system to help improve the segmentation and efficiency of email campaigns.
  • Be responsible for developing new and enhanced market, competitor and applicant insight derived from segmentation, propensity and targeting tools
  • Utilise Google Analytics and other tools as appropriate to monitor user acquisition and on-site behaviour
  • To measure the effectiveness of marketing campaigns (email, PPC, social media and online branding), including reports with actionable insight and reporting against Directorate KPIs and objectives

Essential Skills:

  • Knowledge of SEO, PPC and CRO marketing concepts
  • Experience with SEO analytics software (e.g. SEMrush)
  • Experience with conducting analysis from a CRM (e.g. Microsoft Dynamics, Salesforce) data
  • Complete understanding of Google Analytics and its application
  • Understanding of the analytical capabilities from various social media channels (e.g. Facebook, Instagram, TikTok).

If you are available and looking for work, please apply below.

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Real Staffing, a trading division of SThree Partnership LLP is acting as an Employment Business in relation to this vacancy| Registered office | 1st Floor, 75 King William Street, London, EC4N 7BE, United Kingdom | Partnership Number | OC387148 England and Wales

Contact Name: Sharleen Ratnabal
Reference: TJ/10307/RE-33917453_1657787888
Job ID: 3116674

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