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Marketing Manager (Wireless)

Premium Job From IC Resources
Recruiter: IC Resources
Listed on: 21st June
Location: Shanghai
Salary Notes: Competitive + Benefits
Type: Permanent
Start Date: 2022-06-20

A fast-growing IC company (wireless connectivity) is looking for a marketing manager to join their team: 


  • Drive new design wins, revenue and margin growth with the Wireless Connectivity Portfolio of Zigbee/Matter/Thread/BLE IoT solutions;
  • Ensure continued alignment between our solutions and the market: translate current and future customer technology needs into solution requirements covering hardware, software, and supporting tools. Work in close collaboration with Product Line Management and Applications Engineering;
  • Effectively position hardware and software differentiators;
  • Devise and execute on localised marketing strategies based on a deep understanding of the local IoT market landscape;
  • Coordinate between customers, the sales organisation and the Applications Engineering team to ensure optimal customer support;
  • Guide, motivate and provide the sales force with all necessary means to effectively sell solutions.
  • Broaden customer base by continuously improving our solutions for scalability  and increasing the visibility of the company as a leading player in the IoT;
  • Define System-level solutions by identifying and helping implement synergies with the broader solution portfolio comprising RF Front-Ends, Power Management, and Ultra-Wide Band solutions;
  • Travel frequently to regional customers and build relationships with decision makers and key technical influencers;
  • Build our marketing message through diverse channels including customer presentations,  industry events, online content.


  • Experience 7 years in similar roles
  • Strong team player, ability to pro-actively coordinate across multiple teams and work towards solutions;
  • Firm understanding of mixed-signal RF devices and embedded SW in wireless applications, preferably Zigbee, BLE, Thread in specific;
  • Up to date with new technologies and interested to learn more;
  • Master's degree in Electrical Engineering, Computer Science, or similar;
  • Excellent interpersonal & communication skills towards customers and internal teams;
  • Proficiency in marketing techniques and concepts: market analysis, positioning, competitive analysis;
  • Ability to communicate effectively in English. Fluency in Mandarin is a plus.

Please contact Karen Su at IC Resources for more information.

Contact Name: Kaiyin Su
Reference: TJ/801/V-180800
Job ID: 3106254

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