Salesforce Marketing Cloud Operations - Functional Analyst
Recruiter
Listed on
Location
Salary/Rate
Salary Notes
Type
This job has now expired please search on the home page to find live IT Jobs.
Job purpose:Lead Operations projects from conception through execution including planning & scoping, research & analysis, functional design, testing, and ongoing support to scheduled campaign rollout.Collaborate with business partners to identify and refine project proposals as well as develop project scope, timelines, estimates, and detailed work plans.Create, analyze and/or validate detailed functional specifications with developers that align client needs to business, application, and/or operational requirements.Work Qualifications:Previous experience with campaign migration projects and running training sessions on campaign management platforms is desirable.Good knowledge of Salesforce ecosystem and past experience in defining an integrated solutions for Marketing Operations.Knowledge of Google Analytics & Tag ManagerConceptual understanding of REST/SOAP API, Ampscript/ HTML/JS, and capabilities to explain requirement to developers.Knowledge of advertising and media.Excellence in campaign testing for reliability.Advanced understanding of campaign tagging and naming convention.Experience with Data Integration, Data Quality, Anaytics and Campaign Management.Experience with frontend technologies (HTML, Javascript).Experience and skilled at interpreting data.A natural question solver.Must be proactive, motivated, highly-organized and a self-starter.Backgroud:Relevant Degree in related fields, Computer Science or Engineering-based preferred or comparable training, or work experience that demonstrates comparable abilities. Basic knowledge of CRM/Commerce Cloud use cases with Salesforce marketing platforms.Vertical knowledge in specific industries is a plus.Knowledge of analytics topics, such as marketing KPIs, ROI, omnichannel tracking architecture.Experience in Datorama, CDP, Interaction Studio, GA360 Integration, Ad Studio, and TableauWorking knowledge of AMPScript and SQLCertifications: SFMC Admin , SFMC Email Specialist , SFMC Dev , SFMC ConsultantCertified in Salesforce Marketing Cloud is preferred.Experience as a scrum master or in project delivery using Agile methodologies (Knowledge of Atlassian's tools is a plus)