Salesforce Marketing Cloud Architect

SALESFORCE MARKETING CLOUD ARCHITECT - MILANO / LONDRA - SOCIETA' INTERNAZIONALE

Main Role Responsibilities:

• Design and manage a complete implementation and configuration for the Salesforce Marketing Cloud stack
• Work with the client during discovery phase to develop the use cases and implementation requirements
• Document the technical requirements to be used in solution design and for implementation
• Undertake the technical implementation of the Salesforce Marketing Cloud platform(s), including CDP and Interaction Studio
• Serve as a technical liaison and consultant for the client's web developers and engineers
• Develop necessary code within the platform including Cloud Pages and email templates
• Write JavaScript for Interaction Studio use cases
• Architect and implement tags, SDKs, API connections, server-to-server integrations and other connectors to enable data ingestion and/or campaign activation across all the client's digital channels
• Configure data inport and setup data models (data extensions, contact model, …)
• Conduct training, deliver presentations, and lead meetings with clients and partners
• Undertake training and certify for new technologies as they come to market
• Assist with the pre-sales process. Meet with potential clients, understand their requirements and translate into a proposal or Statement of Work

Essential Experience:

• A minimum of 5 years' experience working with Salesforce Marketing Cloud in the relevant components: Email Studio, Audience Builder, Cloud Pages, Content Builder, Social Studio, Journey Builder, Advertising Studio, Mobile Studio, Audience Studio, and Interaction Studio
• Experiences in configuring Salesforce Sales/Service Cloud and integrating with Marketing Cloud
• Certified as either Marketing Cloud Email Specialist, Administrator, Developer or Consultant
• Previously worked with clients to understand their data, segmentation and customer experience
• Deep experience in Marketing Cloud development, including AMPscript / Server Side JavaScript (SSJS), HTML/CSS, SQL queries, Marketing Cloud's SOAP and REST APIs, integrations with web CMS, custom reports, dynamic email personalisation
• Deep knowledge of Internet technologies and system integration (e.g. web programming, API integrations, ETL configuration, cookie-based applications, mobile SDKs, …)
• Understanding of digital advertising and digital marketing KPIs and metrics
• Experience in engaging, collaborating, advocating and negotiating solution architecture and design with platform architects
• Ability to manage project life cycles of digital solutions (scoping, milestone planning, KPI, delivery)
• Excellent written and verbal communication skills
• Must be comfortable speaking in public and interacting with C-level executives, marketers, web developers, engineers, analysts and ad agencies
• Ability to work across multiple projects
• Fluent in English - written and verbal fluency

Additional Useful Experience:

• Knowledge in other Salesforce products such as Datorama, Pardot, Sales Cloud, Service Cloud and Experience Cloud
• Broader web and database development experience
• Experience with marketing automation platforms or customer data platforms from other vendors
• Ability to work with tag management systems such as Google Tag Manager
• AdTech, digital marketing, and/or analytics experience
• Knowledge of MarTech industry challenges such as 3P cookie, privacy laws etc

Mason Frank International is the leading global provider of high-caliber permanent and freelance Salesforce professionals across all stages of the CRM lifecycle, from discovery to post-implementation. Since 2010 we've established an exceptional reputation for connecting top Salesforce professionals with excellent opportunities in the market.