Salesforce Marketing Cloud Architect

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SALESFORCE MARKETING CLOUD ARCHITECT - MILANO / LONDRA - SOCIETA' INTERNAZIONALEMain Role Responsibilities:Design and manage a complete implementation and configuration for the Salesforce Marketing Cloud stackWork with the client during discovery phase to develop the use cases and implementation requirementsDocument the technical requirements to be used in solution design and for implementationUndertake the technical implementation of the Salesforce Marketing Cloud platform(s), including CDP and Interaction StudioServe as a technical liaison and consultant for the client's web developers and engineersDevelop necessary code within the platform including Cloud Pages and email templatesWrite JavaScript for Interaction Studio use casesArchitect and implement tags, SDKs, API connections, server-to-server integrations and other connectors to enable data ingestion and/or campaign activation across all the client's digital channelsConfigure data inport and setup data models (data extensions, contact model, …)Conduct training, deliver presentations, and lead meetings with clients and partnersUndertake training and certify for new technologies as they come to marketAssist with the pre-sales process. Meet with potential clients, understand their requirements and translate into a proposal or Statement of Work Essential Experience:A minimum of 5 years' experience working with Salesforce Marketing Cloud in the relevant components: Email Studio, Audience Builder, Cloud Pages, Content Builder, Social Studio, Journey Builder, Advertising Studio, Mobile Studio, Audience Studio, and Interaction StudioExperiences in configuring Salesforce Sales/Service Cloud and integrating with Marketing CloudCertified as either Marketing Cloud Email Specialist, Administrator, Developer or ConsultantPreviously worked with clients to understand their data, segmentation and customer experienceDeep experience in Marketing Cloud development, including AMPscript / Server Side JavaScript (SSJS), HTML/CSS, SQL queries, Marketing Cloud's SOAP and REST APIs, integrations with web CMS, custom reports, dynamic email personalisationDeep knowledge of Internet technologies and system integration (e.g. web programming, API integrations, ETL configuration, cookie-based applications, mobile SDKs, …)Understanding of digital advertising and digital marketing KPIs and metricsExperience in engaging, collaborating, advocating and negotiating solution architecture and design with platform architectsAbility to manage project life cycles of digital solutions (scoping, milestone planning, KPI, delivery)Excellent written and verbal communication skillsMust be comfortable speaking in public and interacting with C-level executives, marketers, web developers, engineers, analysts and ad agenciesAbility to work across multiple projectsFluent in English - written and verbal fluencyAdditional Useful Experience:Knowledge in other Salesforce products such as Datorama, Pardot, Sales Cloud, Service Cloud and Experience CloudBroader web and database development experienceExperience with marketing automation platforms or customer data platforms from other vendorsAbility to work with tag management systems such as Google Tag ManagerAdTech, digital marketing, and/or analytics experienceKnowledge of MarTech industry challenges such as 3P cookie, privacy laws etcMason Frank International is the leading global provider of high-caliber permanent and freelance Salesforce professionals across all stages of the CRM lifecycle, from discovery to post-implementation. Since 2010 we've established an exceptional reputation for connecting top Salesforce professionals with excellent opportunities in the market.