App Store Optimisation (ASO) Marketing Executive


Premium Job From Entain

Recruiter

Entain

Listed on

18th March 2022

Location

United Kingdom

Salary/Rate

£30000 - £35000

Type

Permanent

Start Date

ASAP

This job has now expired please search on the home page to find live IT Jobs.

About The Role

At Entain, the ambition, focus, energy and character of our digital marketing teams makes sure they're ready for whatever we throw at them. Bring your skills to a business with the aim to match your own. Bring your resilience, and as part of our team you'll make the world's most amazing entertainment and gaming even more memorable. All underpinned with our commitment to responsibility and ethics. For the good of entertainment.

We are looking for an App Store Optimisation (ASO) Marketing Executive to join our central team and work across our European brand apps including bwin, partycasino and partypoker! In the role you will lead the execution of the global strategy and perform key ASO functions including app store optimisation, keyword research, maintenance of best practices, project management, and reporting. You will also work alongside the central Digital Marketing team and internal partners to drive growth from organic app store search. 

So, what will the role involve?

Lead ASO projects by performing keyword and conversion rate optimisation in the App Store and Play Store

Own and develop a creative testing roadmap for app store listings

Run the creative production of new assets and localizations, working with our creative studio and third-party providers

Lead and improve Apps ratings (ratings, reviews, storytelling, feedback channel, etc.)

Work on the implementation of ASO recommendations and enhancement projects with marketing, product, site development and conversion optimisation teams

Monitor, analyse and report on global ASO organic performance for each Digital product and property, including keyword rankings, installs, downloads on a regular basis

Interpret key data through multiple analytics tools and deliver insightful analysis and recommendations

What are we looking for?

Mobile marketing experience

Experience working with data and analysis

Excellent knowledge of app store tools, such as AppTweak, AppAnnie and eagerness for experimentation

Knowledge applying A/B Testing

Excellent communication skills (both written and verbal) in English

About The Company

We're Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 25 well-known brands and over 24,000 people, but we all play for the same team. When we win, we win together. Our vision is to be the world leader in betting, gaming and interactive entertainment by bringing moments of excitement into people's lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

#LI-LA2

You are currently using an outdated browser.

Please consider using a modern browser such as one listed below: