Digital Marketing Manager - B2B


Premium Job From Rushworths

Recruiter

Rushworths

Listed on

25th January 2022

Location

Reading

Salary/Rate

£45000 - £60000

Salary Notes

Competitive base + benefits

Type

Permanent

Start Date

asap

This job has now expired please search on the home page to find live IT Jobs.

Marketing Manager - B2B. Create world-class software content & marketing initiatives to drive traffic, engagement & leads to deliver prospects into the funnel. Supporting customer retention for a Microsoft Gold software partner in the Content / Digital workplace. Proficient in Google Analytics, blog publishing software & social media publishing tools. Adobe, Drupal, Liferay. 

Have you experience of creating blog articles, website content, whitepapers, eBooks, infographics, social media updates and PR for a software company, preferably in the Content / Document Management space? If so, come and talk to us!

We seek a Digital Marketing Manager to create world class content and share it effectively across various channels to build Proventeq's global brand awareness. You'll be responsible for content marketing initiatives to drive traffic, engagement and leads that deliver prospects into our funnel as well as supporting customer retention. You'll work with the B2B Digital Marketing Agency to deliver.

As the Digital Marketing Manager reporting to the Marketing Director you will;

Define the content marketing calendar and own the brand message, style, and tone of voice

Create and manage the content with the Marketing Agency, relevant to target audiences, optimising the path to conversion, including written content and creative

Facilitate/create blogs, eBooks, white papers, infographics and share effectively through the website, content syndication, social media channels, LinkedIn & Twitter and email

Plan various social/email campaigns relevant to Proventeq Product & its Service lines

Manage social media channels with a principle of "Always on Social"

Integrate content programs with brand campaigns to drive brand to demand

Champion the sharing of news coverage and content by employees

Agree marketing performance metrics and report against these

As Digital Marketing Manager you will need, along with a degree level education;

A proven track record with a software vendor in the B2B space

Experience creating content for the web and growing a social audience, PR experience

Proficiency with Google Analytics, blog publishing software, and social media publishing tools, as well as the major social media channels

Use of Adobe Creative Suite, Drupal / Liferay or similar

Exhibit an on page and off page SEO understanding

Ability to analyse and present content performance

Experience with external agencies and the content creator community to develop new content

Good reach with third party content creator communities related to IT technology business

Knowledge of data/insights, document management using SharePoint and other Enterprise Content Management platforms.  

Softer attributes will include highly effective communication, interpersonal and presentation skills, a great team player with an enthusiastic, proactive, and collaborative approach; an aptitude for technology and how to disseminate the message; someone who can think out of the box and bring new ideas for brand and lead generation.

Our client, Proventeq is a Microsoft Gold Partner and a Microsoft Preferred Partner for Content Services; content migration and digital workplace solutions. With offices in the UK, US, UAE and India, our client is uniquely positioned to be able to develop and deploy best-in-class capabilities for their international enterprise customers, across several sectors. Proventeq's flagship product "Migration Accelerator" will be joined by a new product line, Content Insights and Intelligent Migration using AI/Machine Learning. Proventeq will also assist with the launch of Project Cortex (including SharePoint Syntex and Viva - Employee Experience Management offerings), Microsoft's new AI powered service that builds a knowledge network in 365. 2021 has been successful with increased international business growth.

Location: Reading / Homebased

The office base will be Reading, however, currently you will need to be able to work from home.

To find out more about this interesting opportunity, please send your CV and reasons for applying to Rushworths.

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