Digital Marketing Manager - B2B
£45000 - £60000
Competitive base + benefits
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Marketing Manager - B2B. Create world-class software content & marketing initiatives to drive traffic, engagement & leads to deliver prospects into the funnel. Supporting customer retention for a Microsoft Gold software partner in the Content / Digital workplace. Proficient in Google Analytics, blog publishing software & social media publishing tools. Adobe, Drupal, Liferay.
Have you experience of creating blog articles, website content, whitepapers, eBooks, infographics, social media updates and PR for a software company, preferably in the Content / Document Management space? If so, come and talk to us!
We seek a Digital Marketing Manager to create world class content and share it effectively across various channels to build Proventeq's global brand awareness. You'll be responsible for content marketing initiatives to drive traffic, engagement and leads that deliver prospects into our funnel as well as supporting customer retention. You'll work with the B2B Digital Marketing Agency to deliver.
As the Digital Marketing Manager reporting to the Marketing Director you will;
Define the content marketing calendar and own the brand message, style, and tone of voice
Create and manage the content with the Marketing Agency, relevant to target audiences, optimising the path to conversion, including written content and creative
Facilitate/create blogs, eBooks, white papers, infographics and share effectively through the website, content syndication, social media channels, LinkedIn & Twitter and email
Plan various social/email campaigns relevant to Proventeq Product & its Service lines
Manage social media channels with a principle of "Always on Social"
Integrate content programs with brand campaigns to drive brand to demand
Champion the sharing of news coverage and content by employees
Agree marketing performance metrics and report against these
As Digital Marketing Manager you will need, along with a degree level education;
A proven track record with a software vendor in the B2B space
Experience creating content for the web and growing a social audience, PR experience
Proficiency with Google Analytics, blog publishing software, and social media publishing tools, as well as the major social media channels
Use of Adobe Creative Suite, Drupal / Liferay or similar
Exhibit an on page and off page SEO understanding
Ability to analyse and present content performance
Experience with external agencies and the content creator community to develop new content
Good reach with third party content creator communities related to IT technology business
Knowledge of data/insights, document management using SharePoint and other Enterprise Content Management platforms.
Softer attributes will include highly effective communication, interpersonal and presentation skills, a great team player with an enthusiastic, proactive, and collaborative approach; an aptitude for technology and how to disseminate the message; someone who can think out of the box and bring new ideas for brand and lead generation.
Our client, Proventeq is a Microsoft Gold Partner and a Microsoft Preferred Partner for Content Services; content migration and digital workplace solutions. With offices in the UK, US, UAE and India, our client is uniquely positioned to be able to develop and deploy best-in-class capabilities for their international enterprise customers, across several sectors. Proventeq's flagship product "Migration Accelerator" will be joined by a new product line, Content Insights and Intelligent Migration using AI/Machine Learning. Proventeq will also assist with the launch of Project Cortex (including SharePoint Syntex and Viva - Employee Experience Management offerings), Microsoft's new AI powered service that builds a knowledge network in 365. 2021 has been successful with increased international business growth.
Location: Reading / Homebased
The office base will be Reading, however, currently you will need to be able to work from home.
To find out more about this interesting opportunity, please send your CV and reasons for applying to Rushworths.