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Digital Content Business Analyst

Premium Job From Primark
Recruiter: Primark
Listed on: 24th January
Location: Reading
Salary/Rate: Competitive + Benefits
Salary Notes: Competitive + Benefits
Type: Permanent
Start Date: ASAP

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Tech Our Way

The Digital content BA will be responsible to help identify and shape business capability into key requirements to develop the Digital Domain for the benefit of Primark's Customers.
Essential to the role is an ability to understand business processes, gather requirements and translate them into a Product based delivery model that will allow the organization to achieve its goals.
Working closely with a variety of stakeholders across, Technology, the business, partners and suppliers, the role requires strong analytical and communication skills, to ensure effective engagement with a diverse stakeholder group.

Duties & Responsibilities

Develop a strong understanding of our existing system and application landscape as a building block for future solutions.
Work with an internal and external teams to help shape the landscape and solutions that will allow the business to achieve its strategic goals.
Using interviews, workshops, documentation reviews, business analysis and business process evaluations, gather business requirements.
Work with and challenge business units on their assumptions to help deliver solutions for their current and future needs.
Project manage the process from initiation through to sign off, adhering to all Project Management Office (PMO) requirements.
Work with information gathered from multiple sources, be able to evaluate true business requirement from user request, ensure that proposed solution is reconciled with all business inputs, and resolve business conflicts as required.
Be able to draw requirements together into Functional Requirements Documents using existing templates, making use of plain English, diagrams, process flows and scenarios so that the resulting document will be meaningful to the intended users.
Have the ability to work in a team collaborating on different aspects of a large project, ensuring that the objectives of all components are aligned and that the delivered solution will work as an end to end process.
Be able to take responsibility for managing aspects of project, managing resources, timelines, 3rd parties and delivering status reports, feeding into the overall project.
Successfully engage in multiple initiatives in parallel.
Use the knowledge gained in the analysis and design of the solutions to become one of the SME's for aspects of the new landscape.
Take on the project management of programme work streams through to successful implementation, when required.

Knowledge, skills and experience:

Educated to degree level (or equivalent)
Minimum 3 years' experience in related field.
IT experience in digital applications
Experience of working within Agile environments and methodologies.
Understanding of Product driven delivery.
Functional and technical understanding of Digital Systems related to content creation and product information management.
Demonstrate experience of gathering requirements and converting them into a product vision.
Show experience of Project Management role and an understanding of PMO requirements.
Have strong analytical skills to interpret customer needs and translate into application and operational requirements.
Possess the ability to work alongside senior management at all levels within Technology, the business and external service providers / business partners.
Demonstrate strong planning and organisation skills, ability to plan and prioritise work schedule and work within agreed timescales.
Experience delivering solutions with 3rd parties
Demonstrate an understanding of the requirements for integrations and data transformation in a complex environment
Experience testing solutions across multiple systems
Experience of working with cloud-based systems
Some experience with leveraging data analytic technologies
Have strong communications skills (written and verbal) - need to communicate at all levels within ICT, the business and external service providers / business partners.


Highly organised, detail-oriented, possessing the ability to effectively prioritise projects and deliverables whilst meeting deadlines set by management.
Excellent planning and organisation skills, ability to multi-task, plan and prioritise work schedule for self and team, and work within agreed timescales.
Excellent attention to detail and an ability to analyse and interrogate high volumes of data as well as demonstrating an ability to focus on higher level overview.
Proven ability in managing sensitive matters whilst ensuring all Primark information remains confidential to the business.
Be a collaborative team player with excellent interpersonal/communication skills, while demonstrating high levels of emotional intelligence and possess the ability to push back with professionalism. Proven ability in developing effective working relationships across all levels of the organisation.
Operates with a high level of integrity, diplomacy, tact and professionalism.
Effective and persuasive presentation skills, including the ability to present complex information in an understandable manner to all areas of the business.
Ability to lead, influence and coach others
Sound judgement, unquestionable ethics and integrity with high degree of transparency and trust.