Optimisation Executive

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Our story

From its inception in 1994, Chrissie Rucker's vision was to build a company that specialised in stylish, white, designer-quality items for the home that were not only exceptional quality, but also outstanding value for money. In addition to this devotion to simplicity, it was imperative the customer was put at the heart of everything and provided with a second-to-none shopping experience - and so The White Company was born.

Today, the company that began as a 12-page mail-order brochure has become one of the UK's fast-growing multi-channel retailers and a leading lifestyle brand with 60 stores across the UK and impressive global growth. The White Company also has a flagship store in the US - 155 Fifth Avenue NY plus concessions in selected Nordstrom stores, and a highly successful eCommerce business generating over £100 million in annual sales.

Our role:

We are looking for a passionate Optimisation Executive to join our growing Optimisation team at The White Company.

The role will be helping oversee the smooth running and delivery of our onsite campaigns and experiments - from ideation to co-ordination, sign-off and more.  

You will have a specific focus on scaling up our personalisation deliverables and be excited to champion an optimisation mindset across the business to help build the profile of the team and increase the level of opportunities.

Working alongside our Optimisation Manager, Digital Analyst and Front-End Developer, you'll also work closely with Trade and Content teams, as well as cross-functionally with UX, UI and wider development teams - all driven to help improving the customer journey, experiences and conversion.

Duties and Responsabilities:

Day-to-day management of our Optimisation roadmap across thewhitecompany.com.

Taking ownership of the delivery process - ensuring campaigns are fully tested and sign off, and go live inline with agreed priorities and deadlines

Responsible for owning and helping scale up personalisation - through ideation, scoping, briefing to delivery - working with Insight teams, Analysts, UX and Developers.

Working closely with various internal stakeholders and teams from across the business, juggling campaigns of different priorities, complexities and sizes

Building strong relationships with key stakeholders to ensure an engaged approach to all campaigns

Logging all campaign activity to ensure accountability of campaign dates, details and results

Creating engaging campaign material ready for distribution to relevant stakeholders

Establish an Optimisation hub - a central place for anyone across the business to easily access and understand campaign material - covering past, current and future campaigns

Managing and prioritising inbound briefs - and owning next steps

Proactively share new ideas and opportunities to the Optimisation team to help shape the Optimisation roadmap - driven from insight, trends, competitor research and more to help a continuous flow of campaign activity

Skills and Experience

Experience in overseeing the running and delivery of a roadmap (or digital workstream equivalent) - ideally one that has involved AB testing or Personalisation

Proven ability to manage different priorities

Experience working closely with Developers and Product Owners

Understanding of key Optimisation and testing principles

Understanding of testing tools (i.e. Adobe Target, Optimizely) as well as analytics tools (i.e. Adobe Analytics, Google Analytics)

Experience of using analytical data to inform decisions

Ideally use of communication tools such as Trello, Monday, JIRA

What will make you brilliant at this role:

Self-motivated and passionate about what you do

Self-starter who takes ownership of their work

Excellent team collaboration & communication skills

Excellent organisational skills who can juggle different priorities at once

High standards of work with strong attention to detail

Pride in everything we do:

P - PASSION: We are passionate about putting our customers first. We are always determined to do what's right for our people and about the brand we work for.

R - RESOURCEFUL: We are resourceful when it comes to making things happen. We focus on what's important at all times.  We are creative thinkers and problem solvers

I - IMAGINATIVE: We are imaginative and always aim for perfect simplicity. We ensure our ideas continually inspire our customers. We use our imagination to delight our people

D - DEDICATED: We are dedicated to detail. We are committed to our People. We will always celebrate the moments that matter.

E - EVERYONE: We care for everyone's wellbeing. We know everyone plays an important role and makes a difference. We share our vision with everyone. It's not just about you. It's not just about us. It's all of us together. We are everyone

Note:  This outline is to be used as a guide only.  Changes in this Job Description may occur as the department changes and grows.