Senior Marketing Analyst
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Senior Marketing Analyst
Who we are Content. Advertising. Branded programming. All true stories.
We are an integrated creative agency for the age of authenticity.
Our fast-growing Google and YouTube account delivers a diverse range of global, omnichannel, through-the-line creative content for two of the world's biggest brands.
Role overview
This role is for an analyst who is motivated to flex their skills into different strategic disciplines and arenas across the Google and YouTube Business Unit.
This role will spans across digital, social and content strategy and we're looking for someone who can partner the Planning, Client and Creative Leads to comfortably analyse performance and inform the approach across these areas.
You will be the analytics lead across Google and YouTube specifically providing social and digital insights, robust measurement strategies, proof of effectiveness and campaign performance, and optimisation of content and campaigns.
This means creating reports for internal and external clients and utilising multiple data sets to uncover interesting, useful and actionable insights that will inform our creative and strategic approach.This role reports into the CSO.
Measurement approach
Help inform the overall measurement approach for all projects within the Google and YouTube Business Unit (social/ web/email)
Work with internal teams to implement robust measurement solutions
Set benchmarks and KPIs aligned to quarterly reporting data and 2020 strategy
Reporting
Build and update dashboards using web, social and internal client data
Conduct and deliver campaign and content performance and optimisation reports (web and social) (monthly, quarterly, bi-annual)
Present analyses to internal and external clients
Develop testing plans, delivering optimisations and performance analysis.
Social reporting
Review weekly post performance data
Work with social lead to prepare weekly observations for client review
Use these observations to shape broader strategic recommendations in quarterly reporting.
Social listening
Use our social listening tool, Brandwatch, to produce sector, brand, competitor and content level insights.
Analytics best practice
Partner with other digital analyst (working on other accounts) to share best practice and ensure analytical excellence across the agency
Actively participate in Business Unit team meetings
You will also assist CSO in other ad hoc data and strategic projects or analytics needs
Your background
Experience analysing web data, social (organic and paid), and paid digital media?
Experience? in data manipulation software, particularly Excel / Google sheets
Experience of using visualisation tools
Degree with with a strong numerical or analytical focus (eg, maths, science, economics)
Experience working in a social, media or digital agency, measuring digital campaign performance
Excellent knowledge and experience of Google Analytics?
Experience using Tableau (SQL preferable but not essential)
Experience using Brandwatch or equivalent
Experience with text analytics and knowledge of text mining is not required but would be useful ?
Your skills?
You must have an analytical drive to enable you to produce innovative analysis of performance data
Ability to uncover insights from data not just observations
Ability to think strategically and craft compelling and articulate stories with data?
Present complex data in a simple and interesting way to colleagues who aren't as familiar with data and analytics as you
Passion for data and the difference it can make
Proactive and able to work independently
Excellent problem solving skills and attention to detail
Good communicator and presenter
We are committed to equal opportunities and our policy is to ensure that no job applicant or employee receives less favourable treatment on the grounds of sex, pregnancy, race, colour, national or ethnic origin, marital status, disability, sexual orientation, religion, age or trade union membership.
