PPC Manager (North America)


Premium Job From The Body Shop

Recruiter

The Body Shop

Listed on

22nd October 2021

Location

London

Type

Permanent

Start Date

2021-10-22

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When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good - that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here.

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact.

Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. Your Role Reporting to the UK PPC Manager and playing a key role in the Performance Marketing Team, the PPC Manager (North America) is the expert in paid search marketing and is responsible for the development, deployment and optimisation of the US & CA market paid search strategy along with helping oversee the UK market when needed. With a growth mindset and the ability to deliver paid search programmes that deliver efficient revenue at scale, this role works alongside a team of search specialists and collaborates with stakeholders across the NA markets to deliver against market OKR’s and paid search KPI’s, supporting the delivery of acquisition and retention targets as part of the wider marketing mix. The role will be targeted to deliver on approximately 20-25% of all Ecommerce revenues in the NA markets and will have substantial influence on Retail revenues also. Additionally, the role takes responsibility for optimisation, best practice & A/B testing in the NA markets. Experience of managing paid search marketing and  Amazon Ad Campaigns, either as part of an in-house or agency team, is essential as the PPC Manager (NA) is accountable for all day to day market related search activity and for the delivery of all market paid search results. They will optimise investments to revenue and efficiency targets and will further develop test and learn programmes as part of a process of continuous improvement. Language skills for Canadian French are a plus and a confident communication style is sought as this role holder will be required to present search strategy slides with the local commercial teams. More about the role Develop and execute the market paid search marketing strategy, supporting the achievement of market OKR targets. Focus on delivering high value traffic and footfall; proactively identifying opportunities to drive revenue but also managing investment to conversion and efficiency targets - as defined in the Performance Marketing OKR Dashboard. Be accountable for optimising all search activities in the relevant search engines, including: Google, Bing and Amazon. Support the team to deliver growth through the ongoing optimisation of paid search activities.  Work with search engines and third-party partners to test new paid search opportunities and optimisation techniques. Support the Paid Search Assistant Managers to deliver against granular paid search KPI’s Collaborate with the Global Commercial Team to provide input into the Quarterly Planning Process Further support Market and Global teams to understand performance of market paid search through regular reporting and detailed performance updates. Responsible for ensuring that accurate weekly and monthly reporting is provided with opportunities and areas for improvement clearly highlighted. Further support stakeholders by sharing search insights to aid the development of marketing content and campaigns and pricing and merchandising decisions.      Support the Global Head of Search Marketing and Global Digital Marketing Director by providing input into the monthly market level ‘Deep Dive’ and P&L Review by sharing a detailed view on performance and further highlighting key opportunities and risks. Diversity Statement We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. What we look for Experience of working in a scaled, omnichannel environment/matrix organisation across multiple different geographical markets. A highly motivated self-starter with a growth mindset who has the determination to make a positive difference to the company. A confident communicator and presenter who can build relationships with ease. People-management experience is essential as is the ability to inspire and motivate others. Experience of leading, coaching and managing a team to deliver outstanding results and performance. Demonstrable experience of delivering incremental revenue, profit and ROI from a global paid search programme. A subject matter expert with experience of managing a global search programme either with an in-house or agency team; working knowledge of bid optimisation tools. Full Google Ad-words certification. Substantial hands on experience of working with paid search management and tracking tools: Adwords, Bing, Google Analytics, Amazon, feed technologies. Experience of using analytics packages such as Google Analytics to investigate and interpret channel performance. Further experience of using customer data and insight to develop campaigns. A good understanding of other performance marketing channels e.g. Affiliates, Paid Social, Display, CRM, and also Ecommerce best practice and optimisation techniques. Disciplined and organised yet flexible in style. Experience of being proactive and responsive to changing trading patterns. Able to support the execution of regular short-term promotional tactics. Ideally educated to degree level or with an equivalent level of experience. Canadian French Language Skills are a plus

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