Product Marketing Engineer
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The Product Marketing engineer is responsible for developing effective marketing content and plans to communicate the features and benefits of products. Role and ResponsibilitiesCommunicate the vision and value of products and develop sales tools and collateral that facilitate the selling process.Develop product messaging that sets products apart from others in the market.Obtain insights into customers’ usage of current products, and untapped opportunities.Develop content such as case studies, White papers, website copy, videos and other marketing content.Speak and present about products to both external and internal audiences.Research competitor offerings and assist in establishing market opportunities for new product development.Use market research to establish product pricing.Develop product requirements based on customer needs.Assist with application and customer support.Required skills and experience Experience in an electronic technical Product Marketing role.Demonstrable track record of producing a range of marketing and technical support material.Demonstrable creative thinking.Excellent grammar, punctuation, and spelling skills.Competent user of content creation platforms.Strong communication skills.Ability to create, update and organise marketing documentation.