Digital Marketing Manager
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Job Title: Digital Marketing Manager
Location: London
Salary: £35,000 - £40,000
Job Type: Permanent, Full Time
The Company:
The Away Days group are an exciting start-up delivering inspiring, engaging and fun events for both employees and adults across the workplace and back at home. Our unique wellbeing and entertainment themed events aim to connect, build trust, resilience and build stronger relationships with colleagues, communities and friends.
The Position:
This is an exciting role for a Marketing manager who has a passion for people responsible for a team of one / two apprentices to start and to join the company at the beginning of its journey. This is a perfect role for someone who is outgoing, confident, has bags of enthusiasm and who is driven. This opportunity is about developing new business by showing companies the value and benefits of an Away Day and the positive impact it has on their teams, friends, company morale, overall company wellbeing and productivity - long term with rewards for meeting and exceeding reachable monthly targets.
Key Responsibilities:
To assess current digital acquisition performance and define segments and create strategies to drive conversion performance improvement across all digital channels (e.g. search, display, social media etc.) to increase traffic and revenue across our event portfolio
Grow reach, engagement and income across digital platforms and channels through strategic digital marketing
Define customer segmentation and plan marketing based on each segments requirement
Design, deliver and manage display and paid social media campaigns as commissioned by the Senior Management Team
Lead on analytics and reporting for core content across social and digital channels including on site conversion tracking
Lead on campaign forecasting for organic channels and in-house paid activity
Develop email campaigns that target the relevant audience based on the event and increase conversions
Use Google Ads to create campaigns and improve through A/B tests and refine successive campaigns
Carry out regular performance reports with insights & optimisation recommendations
Work closely with the events/sales team to communicate the sales strategy
Manage, write and improve online content across all company websites
The Candidate:
3-5 years of experience in digital marketing for a fast-moving growing company
Experience in planning and executing paid media, building campaigns, implementing bidding strategies across social platforms
Experience collecting/analysing data and generating actionable insights using analytics and campaign management programs, e.g., Google Analytics
Good knowledge of digital marketing principles such as funnel optimisation, Landing Page optimisation & experience in running A/B tests for campaigns
Knowledge of Wordpress interface and web design.
Ability to oversee and define our SEO strategy
Familiarity with Mailchimp and data tagging
Solid knowledge of Excel and formulas required to analyse data
A creative thinker with excellent time management and communication skills
A background in working with a start-up and/or events would be beneficial but not essential
Benefits:
Competitive basic salary
Bonuses paid on each booking
Great office location and working at our live events on location
Smart casual and fun environment
Flexible working
Statutory pension scheme
Please click the APPLY button and to submit your CV/Cover Letter.
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