Digital Marketing Manager


Premium Job From BluetownOnline Ltd

Recruiter

BluetownOnline Ltd

Listed on

21st September 2021

Location

City Of London

Salary/Rate

£35000 - £40000

Type

Permanent

Start Date

ASAP

This job has now expired please search on the home page to find live IT Jobs.

Job Title: Digital Marketing Manager

Location: London

Salary: £35,000 - £40,000

Job Type: Permanent, Full Time

The Company:

The Away Days group are an exciting start-up delivering inspiring, engaging and fun events for both employees and adults across the workplace and back at home. Our unique wellbeing and entertainment themed events aim to connect, build trust, resilience and build stronger relationships with colleagues, communities and friends.

The Position:

This is an exciting role for a Marketing manager who has a passion for people responsible for a team of one / two apprentices to start and to join the company at the beginning of its journey. This is a perfect role for someone who is outgoing, confident, has bags of enthusiasm and who is driven. This opportunity is about developing new business by showing companies the value and benefits of an Away Day and the positive impact it has on their teams, friends, company morale, overall company wellbeing and productivity - long term with rewards for meeting and exceeding reachable monthly targets.

Key Responsibilities:

To assess current digital acquisition performance and define segments and create strategies to drive conversion performance improvement across all digital channels (e.g. search, display, social media etc.) to increase traffic and revenue across our event portfolio

Grow reach, engagement and income across digital platforms and channels through strategic digital marketing

Define customer segmentation and plan marketing based on each segments requirement

Design, deliver and manage display and paid social media campaigns as commissioned by the Senior Management Team

Lead on analytics and reporting for core content across social and digital channels including on site conversion tracking

Lead on campaign forecasting for organic channels and in-house paid activity

Develop email campaigns that target the relevant audience based on the event and increase conversions

Use Google Ads to create campaigns and improve through A/B tests and refine successive campaigns

Carry out regular performance reports with insights & optimisation recommendations

Work closely with the events/sales team to communicate the sales strategy

Manage, write and improve online content across all company websites

The Candidate:

3-5 years of experience in digital marketing for a fast-moving growing company

Experience in planning and executing paid media, building campaigns, implementing bidding strategies across social platforms

Experience collecting/analysing data and generating actionable insights using analytics and campaign management programs, e.g., Google Analytics

Good knowledge of digital marketing principles such as funnel optimisation, Landing Page optimisation & experience in running A/B tests for campaigns

Knowledge of Wordpress interface and web design.

Ability to oversee and define our SEO strategy

Familiarity with Mailchimp and data tagging

Solid knowledge of Excel and formulas required to analyse data

A creative thinker with excellent time management and communication skills

A background in working with a start-up and/or events would be beneficial but not essential

Benefits:

Competitive basic salary

Bonuses paid on each booking

Great office location and working at our live events on location

Smart casual and fun environment

Flexible working

Statutory pension scheme

Please click the APPLY button and to submit your CV/Cover Letter.

Candidates with experience or relevant job titles of; Digital Marketing Manager, Digital Marketing Lead, Head of Marketing, Marketing Manager, Senior Marketing Executive, Digital Marketing Advisor, Digital Marketing Consultant, Marketing Analyst, Marketing Coordinator, Marketing Executive, Digital Marketing Executive, Marketing Campaign Manager, Senior Digital Marketing Analyst, Marketing Director, Senior Marketing Coordinator, Marketing Strategy Manager, Group Marketing Coordinator, Account Manager, Senior Account Manager, SEO Executive, Senior SEO Executive, SEO Specialist, SEO Manager, PPC Specialist, PPC Manager, PPC Executive, Senior PPC Executive, Pay Per Click Specialist, Google Analytics, Business Development Executive, Business Development Manager, Key Account Manager, New Business Manager, New Business Executive, Business Development, B2B, BDM, Lead Development Executive,  will all be considered.

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