Data & Activation Consultant / Campaign Manager

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Mason Frank International is the global leader in IT recruitment. Since 2010, we've worked with over 6,000 organisations in 87 countries to deliver the very best talent in the Salesforce ecosystem.We require an experienced professional Data & Activation Consultant / Campaign Manager to assist one of our best clients in the Marketing & Publicity sector. They need someone to help their clients towards an audience-centric culture to gain efficiencies and customer knowledge, improving their sales strategies: Key Responsibilities:Understanding of client priorities and tech ecosystem capabilities to provide activation and sales strategies based on dataOverall audience strategy definition in coordination with client stakeholders and aligned to business goalsTechnical knowledge and project management for DMP / CDP deployment in clients, coordinating tasks with different stakeholdersUse cases definition and roll-out plan definition for testing new audiences based on centralized data in DMP or CDPUse cases deployment: segment creation, segment activation and use case analysis using analytics tools such as Google Analytics, Ad Servers like Campaign Manager and activation platforms such as Display & Video 360, Google Ads, Paid Social platforms or website personalization toolsAudience and use case optimization through new DMP capabilities, new data sources, different audience creation rules or creativity ideasInternal coordination with different Neo teams for new technical measurement requirements or specific audience activation in several marketing channelsSupport and guide the client to an audience-centric marketing culturePresent analysis and conclusions to business teamsPreparation of proposals and ideas for new audience development QualificationsBachelor's degree. Advanced degree preferred3-6 years of digital marketing experience2 years DMP experience in main vendors like Salesforce Audience Studio or Adobe Audience ManagerExperience in audience strategy definition, implementation, measurement and optimization through digital marketing campaigns and digital assets with a cross-channel approachKnowledge and experience with analytics tools (such as Goolge Analytics), ad servers (like Campaign Manager), DSPs (like D&V360) and visualization tools like Data Studio, Datorama or Power BI.Deep understanding of and thought leadership around the marketing technology and adtech landscape and players, including integration with DSP's and bidding engines.Analytics mindset, experience in data management and KPIs definition based on business objectives.Hypothesis definition capabilities and testing to validate them.Ability to learn fast in a fast-paced environment.Excellent organizational capabilities, presentation of ideas, oral and interpersonal communication skills, and great attention to detail.Ability to prioritize and manage multiple initiatives / tasks in parallel, as well as changing prioritiesComfortable working with business, IT, and marketing stakeholdersProfessional attitude and service orientation; team playerMedium / high level of English. Nice to have:Previous experience working in media agency / consulting.Experience in ad server tagging and implementation of digital asset measurement plans. What do we offerPerm ContractSalary Range: According to professional experience, around 45.000EUR + BenefitsCareer path High internal and external visibility