Web Analytics Manager

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Here at Iceland we're different. We care. We're not a dull stuffy corporate. We're one big team. A diverse group of people who get stuck in and work together. Since 2016, we have been the UK's fastest-growing online grocer, outpacing our biggest rivals, and the Online team's dedication to our customers over the past 6 years have resulted in record-breaking growth.

Our eCommerce department is experiencing significant growth, and we're currently looking for a Web Analytics Manager to join our team here in Head Office, Deeside.

Purpose of the role:

As our Web Analytics Manager, you will be responsible for providing key insight highlighting opportunities to drive incremental benefit through our customer data. You will proactively drive & identify cost savings and sales opportunities through continuous review of all aspects of the customer journey, as well as identifying areas for improvement.

Key Accountabilities:

Drive and deliver actionable insights to optimise the website, increasing revenue/user and improving the customer journey

Measure trading activity to understand the impact of the customer lifecycle, incrementality of trade levers and cost of sale

Identify and drive opportunities to increase customer lifetime value, improve service & increase profitability

Work with Trade & Marketing teams to create/automate reports to measure performance and provide tools and/or insight for others to make tangible impact

Manage the web analytics team, with two direct reports

Provide and communicate insight from projects to key stakeholders

Segmentation & Personalisation

Manage agency relationships for our Web Analytics tool suite

Own the event tagging and reporting metrics for the website

Work with the wider marketing team to analyse marketing campaigns to maximise return on investment

Drive data driven decision making through A/B tests or other analysis

Grow analytics and data driven thinking in the wider team through training

Ad hoc web analytics data and analysis for wider team

Skills:

Web analytics tool experience E.g. Google Analytics OR Adobe Analytics

An understanding of SQL

Strong communicator at all levels

The ability to work independently and be a strong team player

Knowledge of tracking on the web e.g. event tracking

The ability to deliver accurate, relevant, and timely information

Highly numerate and analytical, with proficiency in Excel is required. Reasonable knowledge of Statistics is also required

Make a difference to your career, we expect a lot but you'll get a lot back in return. We will help you grow and develop your career and give you the freedom to show that you really care.

Alongside this we can offer you:

A very competitive salary with an excellent benefits package

25 days holiday, plus 8 days bank holiday

10% store discount, 30% club individual restaurant discount

Free parking onsite

Highly subsidised restaurant onsite with our own Michelin Star Chef!

Subsidised Costa onsite

Discounted gym membership

Charity fundraising events

Educational sponsorship

Enhanced maternity/paternity leave

Long service awards