Senior Data Analyst

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Job DescriptionJefferson Frank is seeking a Data Analyst to join one of the largest media houses (fortune 500) in the world. You will be focusing on key areas such as: marketing, customer analytics, public relations, marketing science, customer relationship management and customer insights.

Role & ResponsibilitiesApply a contemporary approach to analytics with an emphasis on MMM (market-mix modelling), digital attribution, experimental design (A/B testing), location (Geospatial) and segmentation (customer) analysis using a wide range of data mining, statistical and machine learning techniques for creative problem solvingLead certain parts of the project, starting from data collection, and build rapport with data ownersWorking with other Specialist Services, agency teams and the wider team to help feed into the development of new approaches and techniques

Skills & Qualifications Python/SQL/R Shiny/Tableau AWS (Redshift, S3, EMR, Hive, Hue) Machine Learning modelling/techniques AND/OR Bayesian statistics/simulation techniques Strong exposure to Data Analysis within market-mix modelling/media and/or communications