Head of Marketing - Home Based - Permanent - £70 - 90k

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My client a leading live video Customer Experience technology company requires a Head of Marketing

Head of Marketing - SaaS Technology, hyper growth,

About this role

We are the world leader in live video Customer Experience technology.

We power many of the world's leading consumer and luxury brands such as Cartier, Signet Jewellers, Pandora, Samsung, Microsoft, Dixons Car Phone, Sofology, Ribble Cycles and many more.

2020 saw us grow 10x year on year and our trajectory continues.

We have a small and capable marketing team in place today but we are looking for an experienced Head of Marketing to lead the team.

 Key Tasks

As a SaaS focused Head of Marketing, you will be required to:  

Work closely with the SVP Sales and Marketing, VP Product and leadership team to:

Drive B2B customer acquisition and retention

Create intimate and lasting relationships with prospect & customers

Lead the digital presence (SEO, PPC, Email and Social etc.)

Take on brand identity, awareness and recognition

Research, write and publish content for PR, blogs, whitepaper, web and more, taking personal ownership and rolling your sleeves up.

Develop and deliver end-to-end campaigns

Develop sales and product marketing collateral (go-to-market strategies)

Develop and integrate regional marketing strategies (events, digital, PR and more)

Analyse campaigns, consumer trends and the competitive landscape

Influence, educate and prompt senior colleagues on the benefits of marketing

Coach, develop and lead the current team.

Required Skills & Experience

8+ years B2B SaaS/Technology-based marketing experience ideally in a hyper-growth start up.

Strong understanding of technology marketing (SaaS, IT or Tech products)

Strong understanding of the retail sector and its subsegments.

Experience in e-commerce solutions in retail.

Energy, enthusiasm, passion and commercial awareness

Demonstrable ability to create excitement, both internally and externally

Solid understanding of modern (digital) marketing techniques (PPC, SEO, HTML, CSS)

Acquisition and lead generation experience

Self-management and accountability with solid leadership skills

Experience using automation and analytics tools HubSpot, Zoom Info, Social, Analytics)

Experience within a fast-changing, start-up or similar environments

A positive forward-looking mindset.

International experience would be beneficial

This exciting role will initially be home-based.