Digital Marketing Automation Lead

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Digital Marketing Automation Lead - Pardot As the Digital Marketing Automation Manager, your role will be very hands-on and you would be the internal owner of the Digital Marketing Comms and the Pardot platform. As the Digital Marketing Automation Lead, you will be working within a wider marketing team and you will be the internal Digital Marketing and Pardot specialist and you would be responsible for all things Marketing Automation. Within the first few months of joining the company, your main responsibilities would be to assess the current Marketing Automation strategy in place and how well it contributes to ROI. Another key responsibility of this role would be to work closely with 3rd party agencies and manage the relationship with external partners. You would also manage budgets and set out plans for marketing spend in 2021. Key Skills Knowledge of Marketing Automation platforms (Pardot) is preferred but experience with other platforms is also ideal Experience working in the Healthcare industry is a bonusExperience setting up Lead scoring and Lead nurturing ModelsExperience Marketing managing budgets Experience with wider Digital Marketing strategies like paid social, SEO/PPC The company itself are a fast-growing healthcare organisation using Pardot for B2B Marketing Automaton and they have scope to grow out a Digital Marketing team with local Digital Marketing Executives in different regions. The company has a great community culture and regularly host team outings as well as this they are also big on training and personal development which is demonstrated as they are more than happy to sponsor Pardot certifications. If you find that this role is something that you would like to know more about please get in touch by either applying with an up to date version of your CV or feel free to reach out via the contact information below. - Email - [email protected] Telephone 0207 337 898