Head of Digital Marketing

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Fantastic opportunity for an experienced Head of Digital Marketing to join an established Dorset based Fin-tech in a time of rapid up-scaling and growth.As the Head of Digital Marketing, you'll work alongside the Founder to manage the marketing team and launch high-performing campaigns on time and to budget.

You will have excellent communication skills - managing stakeholder relationships at a senior level across the group, with a personality that mirrors your excellent work ethic and "can do" attitude.Any single day in the life of their Head of Digital Marketing will be dynamic and challenging. Day to day you will be involved with:Planning and executing all direct response marketing, including PPC, email, social media and display advertising campaigns. Establishing and strategically growing their social media presence to drive brand awareness. Measuring and reporting performance of all digital marketing campaigns, and assess performance against goals (ROI and KPI's).Identifying trends and insights, and optimising spend and performance based on those insights.Brainstorming and proposing new and creative growth strategies for the brand.Planning, executing and measuring experiments and conversion tests Optimising user funnels with a view to improve conversion rates.

Requirements

Have a strong track record of executing high-performing digital marketing campaigns from concept to execution.

Have a working knowledge of or at least an extremely keen interest in the Fin-tech sector would be extremely beneficial.

Experience leading a successful marketing team.

Thrive in a fast-paced and dynamic environment.

Benefits

The successful candidate will be rewarded with a competitive salary and an excellent benefits package that includes paid holiday, pension and access to flexible benefits.