Senior Marketing/Campaign Data Analyst (B2B, B2C, SQL, PL/SQL)

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Senior Marketing/Campaign Data Analyst (B2B, B2C, SQL, PL/SQL)

Remote based (Nottingham if required onsite)

We are actively looking to secure a Senior Marketing/Campaign Data Analyst to join Experis as one of our expert consultants, delivering services to our clients.

Experis Consultancy is a Global entity with a well-established team with over 1000 consultants on assignment across 20 clients globally. Our UK operation is growing and has very aggressive plans for expansion over the coming years. We form part of the Manpower group of companies that turn over $20 billion a year collectively.

Experis UK have partnerships with major clients across the UK spanning multiple industries; our approach is a very personal one, with both our clients and our own employees. We are passionate about training, technology and career development.

Job PurposeTo lead an area (B2C/B2B, Acquisition/Customer) in providing targeted marketing and sales data selections to various business areas/partners using SQL, PL/SQL, Python R and campaign management toolsEstablish automated "trigger-based" data selections to support on-going business processesApply expertise to inform marketing campaign planning and provide relevant, actionable data-based insights post-campaignProactively seek to enhance process and analytical methodologyTo operate at "senior" level through cross-functional working to deliver complex projects, acting as a champion for stronger analytics and quality assurance and through coaching of more junior Campaign AnalystsMaintain excellent stakeholder engagement with other areas of the business such as Marketing Communication, Sales and Market ResearchEnsure all statutory, regulatory and policy requirements associated with marketing contact are met, with specific reference to Data Protection and Marketing ConsentTo follow, embed and develop appropriate governance processes to ensure campaigns are executed to the requisite high levels of accuracyTo deputise for the CRM Manager and drive excellence within the wider CRM function through the development of its people, data, systems and processes

Main ResponsibilitiesTo Manage the relationship for a business area, prioritising and delivering key work items engaging/leading the support of Junior Analysts where neededTo provide timely selection files in the appropriate format and deliver them in a compliant manner according to the requirements of campaign plansTo analyse and report on campaign activity performance, providing recommendations and driving improvements for future activityTo ensure campaigns are structured and measured in a "test vs control" manner, and to apply appropriate statistical techniques to support thisTo be an enthusiastic advocate of learning, development and application of improved techniques to maximise the delivery of value from customer communicationTo ensure that this learning is incorporated within future customer management activities and to actively challenge any customer communications that do not reflect thisTo adhere to specified processes to ensure appropriate rigour of governance for all customer contact selectionsTo build close and effective relationships with key internal customers, ensuring that all stakeholders are kept adequately informed about campaign progress at all times

Essential SkillsData analysis/selection experience at a senior level within a similar industry and within a Marketing environment is desirable (although experience in other industries/roles will be considered provided there is a high focus on data selection and analysis)In depth experience of using SQL (ideally also PL/SQL) to extract, cleanse and present data from varied large and complex data sourcesKnowledge in the use of data warehouses and similar systems in the execution of data driven strategiesExperience of developing in-depth understanding of business processes and operations to the level of subject matter expertiseAbility to develop and communicate actionable recommendations and insights based on detailed analysis of data and other market factorsDeveloped problem solving and numerical reasoning skills, with an exceptional eye for detailExcellent stakeholder engagement and communication skills, able to drive and influence decision-making at all levelsStrong business and commercial awareness

Desirable SkillsProbably graduate level with strong numeric and analytical backgroundExperience of using a campaign selection tool, such as Salesforce Marketing Cloud, to develop and automate data selectionsUnderstanding of "test and learn" concepts in a marketing contextDemonstrable understanding of delivering customer focus within a non-customer-facing environment

Interested candidates should submit their CV in the first instance. For more information, please contact Gemma Grayson via