Senior Analyst
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Job Description I am currently recruiting for a Data Scientist to join an existing project with a keen focus on maximising marketing ROI. In order to be considered for this position, you must have experience in data sciences/complex analysis for major corporations in either client-side, agency, and/or consultancy roles.
Role & ResponsibilitiesDevelopment of econometric models, marketing-mix models and complex correlation analyses. Able to draw critical conclusions from these models and analyses and to make recommendations to both internal stakeholders and client facing team membersManipulating data whether the data is of a numerical, textual, visual or other kind, and also whether the data is in structured or unstructured formats; often using very large data sets including customer level dataDeveloping client facing presentations to communicate the key findings from analysis in a clear and concise way. Participating in the presentation of results to senior client facing teams.
Skills & QualificationsDegree in a science, finance, economics, maths, stats or similar disciplineIdeally 3-6 years' technical experience in successfully applying data sciences Market-mix modelling; CRM analytics, campaign analysis, decision tree analytics and propensity modelling; price & promotions effectiveness; customer segmentation, including psychographic modellingKnowledge of R, Python, and other statistical and data analysis systems (such as IBM Watson AI, Business Objects, QlikView, Oracle, Teradata, etc