|Listed on:||13th February|
|Salary/Rate:||£40,000 - £50,000|
Building the first in house UX & conversion function, selecting tools/partners and outlining processes.
My client in Alcester is a family-run company that lives and breathes family values.
* Building the first in house UX & Conversion function * Building tests in Site Gainer or similar tool * Driving optimisation across lead gen for care services online and driving the careers/recruitment areas of the website for new applications. * Managing end-to-end optimisation testing process, including prioritisation, requirements gathering, test implementation, measurement, and next-step recommendations * Conducting Quantitative and Qualitative analysis * Own an ongoing testing roadmap to optimise onsite user journeys * Creating and track goal flows to identify pain points in the user journey * Identifying opportunities for A/B/MVT testing * Creating and develop tests using CRO tools * Designing wireframes, prototypes and building tests * Working closely with Content team to drive new landing page tests and campaigns * Working closely with the PPC & Brand teams' team to improve ROI * Research industry leading market trends for future campaigns Who You Are
* Proven ability of successful CRO campaigns showing an increase in Conversion Rate/Revenue * Proven knowledge of UX principles * Strong hypothesis-based tester with A/B and MVT optimisation experience * Experience building and launching tests using CRO tools and platforms (Site Gainer, VWO, Optimizely, Google Optimise etc.) * Excellent Analytical and Reporting Skills (using Google Analytics/Excel/CRO Tools) * Knowledge of HTML/CSS/JS (using CRO tools to create tests/experiences) * BSc/BA in Marketing, Digital Media or a related field
Competitive salary and annual leave plus 10% bonus
Contact Name: Monica Crouch
Job ID: 2795941