CRO & UX Manager

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Building the first in house UX & conversion function, selecting tools/partners and outlining processes.Client DetailsMy client in Alcester is a family-run company that lives and breathes family values.Description* Building the first in house UX & Conversion function

* Building tests in Site Gainer or similar tool

* Driving optimisation across lead gen for care services online and driving the careers/recruitment areas of the website for new applications.

* Managing end-to-end optimisation testing process, including prioritisation, requirements gathering, test implementation, measurement, and next-step recommendations

* Conducting Quantitative and Qualitative analysis

* Own an ongoing testing roadmap to optimise onsite user journeys

* Creating and track goal flows to identify pain points in the user journey

* Identifying opportunities for A/B/MVT testing

* Creating and develop tests using CRO tools

* Designing wireframes, prototypes and building tests

* Working closely with Content team to drive new landing page tests and campaigns

* Working closely with the PPC & Brand teams' team to improve ROI

* Research industry leading market trends for future campaigns Who You AreProfile* Proven ability of successful CRO campaigns showing an increase in Conversion Rate/Revenue

* Proven knowledge of UX principles

* Strong hypothesis-based tester with A/B and MVT optimisation experience

* Experience building and launching tests using CRO tools and platforms (Site Gainer, VWO, Optimizely, Google Optimise etc.)

* Excellent Analytical and Reporting Skills (using Google Analytics/Excel/CRO Tools)

* Knowledge of HTML/CSS/JS (using CRO tools to create tests/experiences)

* BSc/BA in Marketing, Digital Media or a related fieldJob OfferCompetitive salary and annual leave plus 10% bonus