Head of Conversion Rate (CRO)

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Head of Optimization

EUR65,000

Berlin, Germany

Start ASAP

A well known global company is looking for a data-driven marketer with a strategic mind and proven success in driving Conversion Rate Optimization in a subscription business.

This is a phenomenal opportunity for a marketer who thinks analytically and creatively, who is passionate about improving the performance of all marketing channels by focusing on the things that matter: the consumer journey, the marketing funnel, and conversion to paid subscriptions. If you're driven by a test and learn approach, if you get excited by the results of a CTA or a landing page test, if you dream of marketing funnels and UX, if you love to research, test, iterate, analyse and iterate again, you will be a great fit here!

In this role you will see immediate impact of your work and you'll make best friends with a strong and collaborative marketing team.

You will :

* Identify opportunities for conversion optimization based on site analytics, reports, user behaviour research, experience and digital best practices.

* Run a successful CRO program: hire according to needs, implement and manage tools and technologies to support growth.

* Deliver user journey breakthroughs across all platforms (web & mobile) with the aim of improving conversion and driving major revenue gains, while delivering a stellar, cohesive and consistent UX and journey.

* Partner with key stakeholders including Marketing, Product and Design to develop and deploy high-impact landing pages, funnels and end-to-end consumer journeys.

* Report on the success of your programs, provide insights and optimisation guidance to the Performance Marketing team.

* Develop a test and learn culture within the Marketing team.

You have :

* 6+ years experience in Marketing or Product role with running optimisation and personalisation programs.

* Advanced knowledge in behavioural economics/consumer psychology, UCD & UX.

* Deep understanding of Google Analytics and Marketing tracking logic.

* Structured and data-driven approach to problems, with a close attention to detail.

* Strong communication skills - both written and verbal with the ability to build solid relationships at all levels and provide actionable insights from data analysis.

* You can find your way around and understand code.

Contact Jess More at IC Creative