CRM Insight & Analytics Lead

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Newly created role as CRM Insight & Analytics Lead. This is a rapidly growing team of data specialists with a focus on using data and insights effectively to drive an outstanding personalised client experience. Collaborating across marketing, data science & insight teams, you will help to inform and influence the group communication strategyClient DetailsLeading Bristol organisationDescriptionOpportunity to join this leading Bristol organisation in a newly created role as CRM Insight & Analytics Lead. This a rapidly growing team of data specialists with a focus on using data and insights effectively to drive an outstanding personalised client experience. Collaborating across marketing, data science & insight teams, you will help to inform and influence the group communication strategy. Key Duties & Responsibilities: Managing and developing a team of 4-5 marketing insight analysts responsible for executing our targeted marketing campaigns across multiple marketing channels Coordinating and refining our marketing schedule through collaborating with our campaign managers. Drive the intelligent use of data in creating a consistent and personalised client experience across multiple channels. Champion the technology requirements for marketing and developing our marketing automation capability. Develop our collective understanding of our clients and how we can intelligently communicate to them through collaborating across marketing, proposition & data Managing post campaign analytics and reporting back to key business stakeholders and leading the ongoing campaign optimisation Develop potential audiences, segments & predictive models in collaboration with our data scientists. Establish the data driven rules of engagement for marketing, how often should we contact our clients and why. Key skills: Analytical - Able to use data effectively to help shape broad concepts into detailed actions Technology evangelist - A passion for technology and how data can be used to improve client experiences Digital Marketer - Understand the role of channels in the context of the customer journey and be passionate about connecting the right audiences with the right channels and experiences Commercially focused - Able to spot the best opportunities and flex approach based on business priorities Client centric - Manage the competing marketing pressures to deliver the right message for each and every client An effective manager - Able to develop, motivate and lead others ProfileAnalytical - Able to use data effectively to help shape broad concepts into detailed actions Technology evangelist - A passion for technology and how data can be used to improve client experiences Digital Marketer - Understand the role of channels in the context of the customer journey and be passionate about connecting the right audiences with the right channels and experiences Commercially focused - Able to spot the best opportunities and flex approach based on business priorities Client centric - Manage the competing marketing pressures to deliver the right message for each and every client An effective manager - Able to develop, motivate and lead others Job OfferOpportunity to join a company scaling their Insight/ Analytics function rapidlyOpportunity to have significant input into CRM Insights / Analytics strategy