Salesforce Marketing Cloud Specialist

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My client is a government-backed programme established in 2011 to help build a more cohesive, mobile and engaged society. They are an independent, not-for-profit organisation that works alongside 100+ youth organisations and councils to assist young people with the opportunity to build relationships with people from different social backgrounds.

This role is being created to help to get more out of the Salesforce Marketing Cloud solution and maximise interactions with additional Salesforce clouds.

The Role:

*Act as a subject matter expert on the Salesforce Marketing Cloud, specialising in maintenance of Connectors as well as modules such as Journey Builder, Automation Studio and implementation of new features.

*Lead on creating custom journeys for Young People and their Parent or Guardians. Learn the Data Model built within the Salesforce platform to make sure the right communication is triggered to the relevant audience. Channels will include Emails, SMS, Advertising, Social Media and Outbound Calls performed by the company's Contact Centre.

*Confident using AMP Script, HTML and SQL to build email templates, improve communications and audiences.

*Becoming a Marketing Cloud technology ambassador, demonstrating its use case(s) and making sure that the company gets the best return on its investment by using the platform to its fullest extent.

*Work alongside the Marketing Team as well as the development team making sure that use of development tools is standardised and best practice. This includes using Jira, and any other relevant tools. Creating development environments and making sure best practice is enforced.

*Using Marketing Cloud solutions such as Web Studio to manage compliance with applicable GDPR standards and marketing opt outs to make sure that our solution is compliant from a technical perspective. Work with the Head of Marketing Technologies to make sure we are using the product in the safest and appropriate risk level.

*Be involved in testing any new features to make sure quality is always consistent.

Key Skills:

*A strong motivation to work in the non-for-profit sector to support the businesses important cause is crucial for the success of the application.

*Minimum of 2 years' experience working on Salesforce Marketing Cloud.

*Experience in implementation and maintenance of Salesforce Marketing Cloud and it's interactions with the full Salesforce ecosystem.

*Experience of working closely with development teams, confident using AMP Script, HTML and SQL.

*Salesforce Marketing Cloud certifications as well as other Salesforce certifications in relevant areas are a plus.

*Experienced using development tools such as Jira or Smartsheet

Spring acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Spring Group UK is an Equal Opportunities Employer.

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