Digital Marketing Manager 12 month FTC

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Our client is looking for a Digital Marketing Manager to join their Marketing team for a 12 month fixed-term contract.In this position, your main responsibility will be to develop and deliver a digital marketing strategy to help reach the revenue growth target.Key responsibilities:Work closely with the Campaign Marketing Manager sharing analytics to support the overall Marketing strategy.Take control of the strategic development of digital channels including apps, website and CRM strategy.Identify and explore new initiatives to improve overall digital experience.Support general marketing campaigns across digital channels.Use digital channels to understand and gain insight into our client's audiences; share this information with the marketing team and present it to the wider business.Developing direct reports (digital marketing assistant and intern)Essential:A minimum of 2 years' experience of working in a similar role.Experience of managing and developing apps and websites. This will include driving traffic, improving SEO and enhancing visitor navigation.Skills to drive engagement across various digital channels, including growing and managing data held.Proficient knowledge of social media channels including using Twitter and Facebook on behalf of a business.Highly creative individual who can develop digital strategies to support wider marketing campaigns.Excellent copywriting skills and attention to detail.If you possess the above qualities and are interested in hearing more about this position, please contact Lucy Paterson on 0131 264 0137 .